PR for Real Estate Agents

At a listing appointment, you are competing against two other agents with similar comps and similar commission. What decides it is who the seller believes knows the market.

Why press works in real estate

Real estate is a referral and reputation business, but the referral only starts the conversation. The seller still searches your name before they sign.

An agent quoted on market trends in a business publication reads as an authority. An agent with only a headshot and listings reads as one of many. That difference shows up in listing presentations, in negotiations, and in the fees clients accept without argument.

What most agents get wrong

They market themselves. Editors do not publish "top-producing agent."

What editors publish is the market read: where prices are heading in your area and why, what buyers are doing differently this year, the thing sellers keep getting wrong. You already have that — it is the conversation you have with clients every week.

Where we place real estate clients

Business, lifestyle and real estate publications — including Real Estate Today, NY Weekly, MSN, Women's Journal, CEO Weekly and Yahoo Finance.

For agents building a local presence, the outlet matters less than the substance. For those working luxury or investment property, we target accordingly.

What a feature does for your business

A permanent, indexed article that appears when a seller searches you before a listing appointment. Something to include in your pre-listing package. A credential that positions you above agents competing on commission alone.

For teams and brokerages, it also supports recruiting.

How it works

Share your market view and who you serve. We develop the angle, write the piece to editorial standard, and manage placement. You review and revise until it is right, and nothing publishes without your approval.

Frequently asked questions

I work in one local market. Does national coverage help?

Yes. Sellers do not distinguish between national and local publications when they search your name — they see a real publication that took you seriously.

What would the article be about?

Usually your read on the market: pricing, inventory, buyer behaviour, what you are seeing that the headlines miss. It positions you as the expert without reading as an advertisement.

Can I use it in listing presentations?

That is one of the best uses. Print it, link it, put it in the pre-listing package. It answers the credibility question before it is asked.