Get featured in USA Today
Mainstream reach, national recognition
We write a custom feature about you and manage the placement. You approve every word before it goes live.
- You approve every word
- Unlimited revisions
- Reply within 24 hours
How do I get featured in USA Today?
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
About USA Today
USA Today is one of America’s largest national publications, covering news, money, life, tech and travel for a broad general audience.
Why a feature here matters
A name every prospect, investor and client recognises instantly. It works as social proof for consumer brands, authors, speakers and public-facing experts.
Best for: Consumer brands, authors, speakers and public experts.
How coverage happens at USA Today
Three routes exist, plus a free one most people miss. Staff editorial is a journalist choosing to report on you, and it cannot be bought. Contributor content sits on the usatoday.com domain, carries a visible Contributor Content label, and is a legitimate paid route as long as nobody calls it newsroom reporting. Advertising and commercial products, including the question-and-answer style Business Spotlight, are bought at media rates and marked accordingly. The free route is opinion: a 550 to 750 word column emailed to the forum desk, exclusive and not AI written. Worth knowing before you buy anything, a USA TODAY Network local title is not usatoday.com, and some providers blur the two. We tell you in writing which route we are using.
The kind of story that lands
This is service journalism for a national general reader, so the test is whether the piece helps someone outside your industry. What lands is a clear cost, risk or change explained by someone with the standing to explain it: a recruiter with three years of hiring data in a tight labour market, a practitioner on why a household bill behaves the way it does, a lender on what actually changed for borrowers. It sits in money, life, health or tech rather than news. Your expertise is the reason the answer is credible, not the subject of the piece. A company announcement or an industry-inside argument reads as a press release to every editor who sees it.
A client we placed in USA Today
Published in USA TodayOne story, four publications in twelve weeks — MSN, USA Today, Times Square Journal and Entrepreneur.com.Dr. Kirk Sanford — Founder & CEO, Longevity Medical Institute
Published in USA TodayA national-outlet feature that recognizes Dr. Indrakrishnan's leadership in medicine and community health.Dr. Bhuvanendram Indrakrishnan — Physician and community health leaderHow we get you in USA Today
Questions about USA Today
Is the USA Today coverage a real, published feature?
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
How long does it take?
Most placements take weeks rather than days. We give you a realistic timeline for USA Today before we start, and never promise a date we cannot control.
What if I am not happy with the draft?
You review and revise until it is right. Nothing publishes without your approval.