Get featured in The Morning Call
Lehigh Valley stories, written to the paper's standard
We write a custom feature about you and manage the placement. You approve every word before it goes live.
- You approve every word
- Unlimited revisions
- Reply within 24 hours
How do I get featured in The Morning Call?
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
About The Morning Call
The Morning Call is the daily newspaper of Allentown, Pennsylvania, serving the Lehigh Valley. It is part of Tribune Publishing, which Alden Global Capital acquired in 2021, and covers local news, government, business, sport, things to do and opinion.
Why a feature here matters
The Morning Call is the Lehigh Valley's established daily, so a feature there reaches local customers, employers and community leaders in a title they already know.
Best for: Lehigh Valley founders, business owners, healthcare and education leaders, lawyers, nonprofit leaders, developers and experts with a local angle.
How coverage happens at The Morning Call
There are two ways in. You can approach The Morning Call yourself: find the reporter who covers your subject and send a short, specific pitch, or send a letter to the editor through the route listed on its site. This approach is free, but it is slow, and the editors decide what runs and when. The second way is to work with DNA. We develop the angle with you, write the feature to The Morning Call's standard and manage the placement. You approve every word before it goes live, and nothing is published without your sign-off. Whichever route you take, the story needs a real stake for Allentown, Bethlehem, Easton or the communities around them.
The kind of story that lands
The Morning Call is a Lehigh Valley paper first, so a story needs a clear local stake. Its business coverage suits a founder or executive explaining what growth, new warehouses, healthcare expansion or a change in manufacturing means for jobs and residents in the valley. Its opinion pages suit a reader or expert making one clear argument about a local issue, from schools to development. Its things-to-do coverage fits restaurants, venues and cultural organisations with something genuinely new. Strong pieces name local people and places and explain why a reader in Allentown, Bethlehem or Easton should care now. A national press release with a Pennsylvania address added rarely fits.
How to Get Featured in The Morning Call
To get featured in The Morning Call, you either give one of its reporters a Lehigh Valley story worth covering, send a letter or opinion piece that the opinion desk decides to run, or have a feature developed and placed with professional help. Whichever route you take, the story needs a genuine local angle, because the paper exists to cover Allentown, Bethlehem, Easton and the communities around them.
Pitching the newsroom yourself is free, but it is slow and the editors decide what runs. DNA offers another way in: we develop the story with you, write it to The Morning Call standard, manage the placement, and you approve every word before it goes live.
What The Morning Call is
The Morning Call is the long-established daily newspaper of Allentown, Pennsylvania, and the main daily title for the Lehigh Valley. It belongs to Tribune Publishing, the newspaper group that Alden Global Capital acquired in 2021, which places it in the same group as the Chicago Tribune. It publishes in print and online, where most readers now find it.
What The Morning Call covers
The site is built around local news for Lehigh and Northampton counties: city and county government, schools, crime and courts, development and transport. It also covers business across the valley, high school, college and professional sport, food and things to do, health, opinion and obituaries. Much of its reporting follows how a fast-growing region is changing, from new housing and warehouses to its hospitals and universities.
How to get featured in The Morning Call
For news coverage, the practical route is to find the reporter who covers your subject, read what they have written recently and send a short note with the facts and the local reason to care. The paper lists ways to contact its newsroom on its site, and bylines show who covers which beat. A pitch that names Lehigh Valley people, places and consequences will travel further than a general press release.
Be realistic about the bar: the newsroom covers what it judges newsworthy, and a company announcement with no wider local consequence is unlikely to become a story.
How to submit a letter to the editor of The Morning Call
The Morning Call runs letters from readers alongside its own opinion content. Letters go to the opinion desk through the route listed on its site, and that page sets out the current requirements, so read it before you send anything. Longer guest commentary, where the opinion pages accept it, goes to the same desk. In general terms, a strong letter:
- Responds to something the paper has published or to a live local issue.
- Makes one clear point rather than several.
- Is short, plain and written for a general reader.
- Includes the identifying details the paper asks for, so it can be checked.
What makes a strong piece for The Morning Call
Local relevance is the first test. A founder on what a new distribution centre means for hiring, a physician on a public health issue in the valley, or a restaurant owner explaining a change downtown all fit. Strong pieces carry named people, local detail and good timing. If you are weighing a regional daily against a national title, the guide to tier 1 vs tier 2 publications explains how each serves a different goal.
How the process works
With DNA, the work runs in four steps. We check whether your story has a real Lehigh Valley angle and tell you plainly if it does not. You share the substance: what you do, what has changed and why it matters locally. We draft the feature to The Morning Call standard and revise it with you. Once you approve every word, we manage the placement and send you the live link.
How long it takes
Expect weeks rather than days. The angle, the drafting, your review and the placement all take time.
How we get you in The Morning Call
Questions about The Morning Call
Is the The Morning Call coverage a real, published feature?
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
How long does it take?
Most placements take weeks rather than days. We give you a realistic timeline for The Morning Call before we start, and never promise a date we cannot control.
What if I am not happy with the draft?
You review and revise until it is right. Nothing publishes without your approval.
How do I submit a letter to the editor of The Morning Call?
Send it through the letters route listed on The Morning Call site, and check that page for the current requirements first. Keep it short, make one clear point about a local issue and include the details the paper asks for.
Can I submit an opinion piece to The Morning Call?
Where the opinion pages accept guest commentary, it goes through the same desk as letters. Write about a Lehigh Valley issue you know well, make one argument and offer it to The Morning Call alone.
Can a business be featured in The Morning Call?
Yes, when there is a story with real local interest. You can pitch the relevant reporter yourself, or work with DNA: we develop the angle, write the feature to the paper's standard and manage the placement, and you approve every word first.