Tulsa and Oklahoma stories, written to standard
We write a custom feature about you and manage the placement. You approve every word before it goes live.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
The Tulsa World is the daily newspaper for Tulsa and north-east Oklahoma and is owned by Lee Enterprises. It covers local news, Oklahoma politics, energy, business, education, sport, entertainment and opinion.
The Tulsa World is the city's long-established daily paper, so a feature there reaches Tulsa-area customers, employers, investors and civic leaders in a title they already read.
Best for: Tulsa and Oklahoma founders, business owners, energy and aerospace executives, physicians, lawyers, nonprofit leaders, venues and experts with an Oklahoma angle.
There are two ways in. You can approach the Tulsa World yourself: find the reporter who covers your subject and send a short, specific pitch with a clear Tulsa or Oklahoma angle, or submit a letter to the editor or an opinion piece through the route listed on its site. This approach is free, but it is slow, and the editors decide what runs and when. The second way is to work with DNA. We develop the angle with you, write the feature to the Tulsa World standard and manage the placement. You approve every word before it goes live, and nothing is published without your sign-off.
The Tulsa World is an Oklahoma paper first, so a story needs a real stake in Tulsa or the wider state. Its business coverage suits founders and executives explaining what a change in energy, aerospace or manufacturing means for jobs and customers. Its opinion pages suit expert analysis of an Oklahoma issue, from schools and health care to state politics. Its entertainment coverage fits venues, festivals and cultural organisations in a city with a strong music and arts scene. Strong pieces name local people and neighbourhoods and give a reason to read now. National commentary with a Tulsa address added on top rarely fits.
To get featured in the Tulsa World, you either give one of its reporters a story worth covering, send a letter to the editor or opinion piece to its opinion pages, or have a feature developed and placed with professional help. Whichever route you take, the story needs a genuine Tulsa or Oklahoma angle, because that is what the paper exists to cover.
Pitching the newsroom yourself is free, but it is slow and the editors decide what runs. DNA offers another way in: we develop the story with you, write it to the Tulsa World standard, manage the placement, and you approve every word before it goes live.
The Tulsa World is the daily newspaper for Tulsa and north-east Oklahoma. For most of its history it was owned by the Lorton family, and it is now part of Lee Enterprises, which publishes local newspapers across the United States. Its website carries the daily news alongside the print edition, and it is one of the best-known news brands in Oklahoma.
The paper covers Tulsa and its suburbs: city and county government, crime and courts, schools, health care and development. At state level it follows Oklahoma politics, the legislature and tribal nations, along with energy and the wider business economy. It has also reported in depth on the history of the Greenwood district and the 1921 Tulsa Race Massacre. Beyond news, it covers entertainment and the city's music scene, food, opinion and obituaries, and a large sport section that follows the Oklahoma Sooners, Oklahoma State Cowboys, Tulsa Golden Hurricane and high school teams.
For news coverage, identify the reporter who covers your subject, read what they have written recently, and send a short, specific note with the facts and the local reason to care. Bylines on the site make it clear who covers which beat, and the paper lists ways to contact its newsroom. A pitch that names Tulsa people, places and consequences will travel further than a general press release.
Be realistic about the bar: the newsroom covers what it judges newsworthy for Oklahoma readers, and a company announcement with no local consequence rarely makes the cut.
The Tulsa World runs letters from readers and opinion pieces from contributors alongside its own editorials and columnists. Its opinion desk accepts letters to the editor through the route listed on its site, and that page sets out the current requirements, so read it before you send anything. In general terms, a strong letter:
A longer opinion piece follows the same logic but calls for real expertise in, or direct experience of, the subject.
Local relevance is the first test. An energy executive on what a shift in oil and gas means for jobs in north-east Oklahoma, a teacher or school leader on a change in state education policy, or a venue owner on the growth of the city's music scene all fit. Strong pieces carry named people, local detail and good timing. If you are weighing a regional daily like the Tulsa World against a national title, the guide to tier 1 vs tier 2 publications explains how they differ in reach and purpose.
With DNA, the work runs in four steps. We check whether your story has a real Tulsa or Oklahoma angle and tell you plainly if it does not. You share the substance: what you do, what has changed and why it matters locally. We draft the feature to the Tulsa World standard and revise it with you. Once you approve every word, we manage the placement and send you the live link.
Expect weeks rather than days. The angle, the drafting, your review and the placement all take time, and a story tied to a legislative session or a city vote needs planning well ahead.
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for Tulsa World before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.
Send it through the letters route listed on the Tulsa World opinion pages, and check that page for the current requirements first. Keep it short, make one clear point about a local or Oklahoma issue and sign it with your real name.
Yes, the paper runs opinion pieces from contributors as well as letters. Use the route on its opinion pages, write about an Oklahoma issue you know well and make one clear argument.
Yes, when there is a story with real local interest. You can pitch the relevant reporter yourself, or work with DNA: we develop the angle, write the feature to the paper's standard and manage the placement, and you approve every word first.