Get featured in The Detroit News
Michigan stories, written to The Detroit News standard
We write a custom feature about you and manage the placement. You approve every word before it goes live.
- You approve every word
- Unlimited revisions
- Reply within 24 hours
How do I get featured in The Detroit News?
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
About The Detroit News
The Detroit News is one of Detroit's two major daily newspapers and is owned by MediaNews Group. It covers Detroit and Michigan news, the auto industry, state politics, business, sport and opinion.
Why a feature here matters
The News has covered Detroit and the car industry for generations, so a feature there reaches Michigan business owners, employers, policymakers and readers who follow the region closely.
Best for: Michigan founders, business owners, auto and manufacturing executives, physicians, lawyers, nonprofit leaders and experts with a Detroit angle.
How coverage happens at The Detroit News
There are two ways in. You can approach The Detroit News yourself: find the reporter who covers your subject through their bylines and send a short, specific pitch, or send an op-ed or letter to the opinion pages through the route listed on the paper's site. That approach is free, but it is slow, and the editors decide what runs and when. The second way is to work with DNA. We develop the angle with you, write the feature to the standard The Detroit News expects and manage the placement. You approve every word before it goes live, and nothing is published without your sign-off.
The kind of story that lands
The Detroit News is a Michigan paper, so a story needs a real local stake. Its business and auto pages suit a founder or executive explaining what a change in vehicle production, manufacturing or the regional economy means for jobs, suppliers and customers. Its politics coverage follows state government in Lansing, which makes room for experts who can explain what a policy means in practice. Its opinion pages suit well-argued commentary on a Michigan issue from someone who knows the subject. Strong pieces carry named people, local detail and a reason a Detroit reader should care now. A national story with a Michigan name added at the end rarely fits.
How to Get Featured in The Detroit News
To get featured in The Detroit News, you either give one of its reporters a Michigan story worth covering, send an opinion piece or letter that its opinion editors decide to run, or have a feature developed and placed with professional help. In each case the test is the same: does the story matter to people in Detroit and across the state?
Approaching the newsroom yourself is free, but it is slow and the editors decide what runs. DNA offers another way in: we develop the story with you, write it to the paper's standard, manage the placement, and you approve every word before it goes live.
What The Detroit News is
The Detroit News is one of Detroit's two major daily newspapers, with a history that stretches back to the nineteenth century. It is owned by MediaNews Group. The News shares business operations with the Detroit Free Press under a long-standing joint operating agreement, but the two papers keep separate newsrooms, separate editorial pages and their own reporters.
What The Detroit News covers
The site is organised around local news for Detroit and its suburbs, Michigan politics and state government, business, and the auto industry, which the paper has covered closely for as long as Detroit has built cars. Sport takes in the Lions, Tigers, Red Wings and Pistons, along with college teams across the state. It also carries opinion, entertainment, lifestyle and obituaries.
Because the city's economy is so closely tied to vehicles and manufacturing, business stories in the News tend to be read for what they mean for jobs, suppliers and the region rather than for a single company.
How to get featured in The Detroit News
For news coverage, find the reporter who covers your subject. Bylines on recent stories show who writes about autos, health, education, the courts or Lansing, and the paper lists ways to reach its newsroom on its site. Read a few of their pieces, then send a short note with the facts, the people involved and the reason a Michigan reader should care. Be specific about what is new; a general press release with no local consequence is easy to set aside.
How to send an op-ed or letter to The Detroit News
The News publishes guest commentary and letters from readers alongside its own editorials and columnists. Its opinion pages accept submissions through the route listed on the paper's site, and that page sets out the current requirements, so check it before you send anything. In general terms, a strong submission:
- Makes one clear argument about a Michigan issue that readers are already following.
- Comes from someone with real expertise in, or direct experience of, the subject.
- Is a finished piece written for a general reader, not an outline or a pitch.
- Is offered to The Detroit News alone rather than to several outlets at once.
The Detroit News and the Detroit Free Press
People often confuse the two papers because they share business operations, but they are separate newsrooms that compete for stories. An op-ed sent to one is not seen by the other, and a reporter at one paper does not pass your pitch across. Decide which title suits your story, approach it on its own terms, and do not send the same piece to both at once.
What makes a strong piece for The Detroit News
Local relevance comes first. A supplier on what a model change means for its workforce, an economist on a state budget decision, or a physician on access to care in southeast Michigan all fit. Strong pieces name people and places, explain the consequence plainly and arrive while the subject is current. For a comparison with a national outlet, see the guide to AP News.
How the process works
With DNA, the work runs in four steps. We check whether your story has a real Michigan angle and say so if it does not. You share the substance: what you do, what has changed and why it matters locally. We draft the feature to the standard the paper expects and revise it with you. Once you approve every word, we manage the placement and send you the live link.
How long it takes
Expect weeks rather than days. Finding the angle, drafting, your review and the placement all take time.
How we get you in The Detroit News
Questions about The Detroit News
Is the The Detroit News coverage a real, published feature?
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
How long does it take?
Most placements take weeks rather than days. We give you a realistic timeline for The Detroit News before we start, and never promise a date we cannot control.
What if I am not happy with the draft?
You review and revise until it is right. Nothing publishes without your approval.
How do I submit an op-ed to The Detroit News?
Send a finished piece through the route listed on the paper's opinion pages, after checking the current requirements there. Write about a Michigan issue you know well, make one clear argument and offer it to The Detroit News alone.
Is The Detroit News the same as the Detroit Free Press?
No. The two share business operations under a joint operating agreement, but they have separate newsrooms, separate opinion pages and different owners, so each must be approached on its own.
Can a business be featured in The Detroit News?
Yes, when there is a story with real Michigan interest. You can pitch the relevant reporter yourself, or work with DNA: we develop the angle, write the feature to the paper's standard and manage the placement, and you approve every word first.