Men's lifestyle, entertainment and culture
We develop the angle, prepare what an editor needs and pitch where the fit is genuine. You approve everything before it goes anywhere.
Maxim is a men's lifestyle and entertainment magazine covering style, cars, watches, travel, food and drink, sport, music and the people around all of it.
It is a consumer and cultural credential rather than a business one, and it reaches a general audience. Earned editorial there is competitive and entirely the editor's decision.
Best for: Lifestyle, entertainment, hospitality and consumer founders.
Four things get called being in Maxim, and they are not the same. Earned editorial, where an editor decides your story is worth running, which is competitive and entirely their call. Advertising, which is paid space and identified as such. Sponsored or branded content, which consumer magazines run substantially on and which is labelled for a reason. And agency-assisted pitching, where you pay for the work of developing the angle and taking it to the right editor, not for the outcome. Print and digital are separate opportunities on very different lead times. Licensed international editions have their own teams and their own decisions, so an appearance in one should be named as that edition rather than as the brand alone.
A person with an angle and a reason to run it now. Founders do appear, but as people rather than as companies: what someone is like, what they believe and what they have built, not what the business sells or what it raised. Access is much of what makes it work, whether that is time, images, a location, or someone genuinely worth an editor's attention. Timing helps too, so a launch, a season, an event or a subject the title is already circling. It could sit in style, cars, watches, travel, food and drink, sport or an interview slot. A first appearance is far more likely to be a quote or a line in a roundup than a full profile.
Tell us the story in a sentence. We reply within 24 hours and we will say plainly whether Maxim is realistic for you, and which route it would take.
We develop your story, write the feature to editorial standard, and manage the placement. You approve every word before anything goes live.
Yes. It is a genuine article published on the outlet, written about you and your work — not an ad you design yourself.
Most placements take weeks rather than days. We give you a realistic timeline for Maxim before we start, and never promise a date we cannot control.
You review and revise until it is right. Nothing publishes without your approval.