Get featured in Maxim

Maxim is a men's lifestyle and entertainment magazine, and the name carries a particular kind of recognition: consumer and cultural, not corporate.

Here is what it publishes, and what getting in actually involves.

What Maxim is

Maxim is a men's lifestyle and entertainment title covering style, cars, watches, travel, food and drink, sport, music, film and the people around all of it.

It is a consumer magazine with a consumer audience. That single fact decides whether you belong in it at all. A business story with no cultural or lifestyle dimension is a poor fit here, however good the name would look in your footer.

It publishes across print and digital, and it appears in licensed international editions in some markets. Those editions have their own teams and make their own decisions, so if you appear in one, name that edition rather than the brand on its own.

Earned editorial versus the paid routes

Several different things get described as being in Maxim, and they are not the same product.

• Earned editorial. An editor or writer decides your story is worth running. Free, competitive, and entirely their call.
• Advertising. Paid space, identified as advertising. Legitimate, and not editorial.
• Sponsored or branded content. Commercial material produced for or with a brand and labelled as such. Consumer magazines run substantially on this category, and the label is the point.
• Agency-assisted pitching. An agency develops the angle, prepares the assets and takes it to the right editor. You are paying for the work, not the outcome.

Knowing which one you are being offered is the most useful thing on this page. Editorial coverage is not for sale, which is what earned media means; commercial placements are, and they carry a label for a reason. Sponsored, branded and advertorial sets out how those differ.

If someone is selling you a Maxim feature and will not say plainly which of the four routes above it is, that is your answer.

What it publishes

Interviews and profiles of people who are interesting rather than merely successful. Style and product coverage. Cars, watches, drinks, travel and the places worth going. Sport and entertainment figures. Service pieces a reader can use.

Founders do appear, but usually as people rather than as companies. The framing tends to be what someone is like, what they believe and what they have built, not what their business sells or how much it raised.

The bar is character and interest. Editors at a title like this are not short of people who would like to be in it.

It is also worth separating the formats. A short mention in a roundup, a quoted expert line, an interview and a full profile are four different outcomes, and they are not equally hard to get. A first appearance is far more likely to be a quote or a mention than a cover story, and that is a perfectly good place to start.

What makes a pitch work

A person, an angle, and a reason to run it now.

Timing helps: a launch, a season, an event, a subject the title is already circling. So does access. If you can offer time, images, a location or a person genuinely worth an editor's attention, you are much further along than a pitch that only describes itself.

Print and digital are separate opportunities. Online sections move quickly and carry more, while the magazine works to far longer lead times, so a print idea needs pitching months before you would like to see it.

What does not work is a profile request with nothing behind it, or a pitch written in company boilerplate. If you cannot say what the reader gets out of it, it is not ready to send.

Is Maxim a realistic first target?

Usually not.

Coverage follows coverage. Editors are more responsive to people with a public record behind them, because a record gives them something to verify and a reason to believe their time will be repaid. Starting at the top with no press history is the most common way people waste a year.

Building that record first through publications we place clients in consistently makes the bigger names considerably more achievable, and it gives a pitch something to point at.

What we do

Digital Networking Agency develops the story, prepares what an editor needs and positions it where the fit is real. You approve everything before it goes anywhere, and we tell you which of the routes above you are actually looking at.

We will also tell you when the answer is no. If your work has no consumer, cultural or lifestyle dimension, a men's lifestyle magazine is the wrong home for it, and we would rather say so at the start than take your money.

We do not guarantee earned placements, because nobody controls an editorial decision. Guaranteed PR is worth reading if you have been promised one.