Get featured in Edmonton Journal

To get featured in the Edmonton Journal, you need a story that matters to Edmonton or Alberta and a route to the right desk. That means pitching a reporter, sending a letter to the editor or an opinion column to the opinion desk, or having a feature developed and placed with professional help.

Pitching the newsroom yourself is free, but it is slow and the editors decide what runs. DNA offers another way in: we develop the story with you, write it to the Journal's standard, manage the placement, and you approve every word before it goes live.

What the Edmonton Journal is

The Edmonton Journal is the long-established daily newspaper of Edmonton, Alberta's capital. It is owned by Postmedia Network, the Canadian group behind the National Post, the Financial Post and city papers across the country. Its website at edmontonjournal.com carries its news and opinion alongside a digital replica of the print edition for subscribers.

What the Edmonton Journal covers

Local news covers the city and the surrounding region: council, policing, schools, health care, housing and transport. Because Edmonton is the seat of the provincial government, Alberta politics and the legislature get close attention. Business coverage follows energy, real estate, technology and local firms. Sport is a major draw, led by the Edmonton Oilers and the Edmonton Elks, alongside university and amateur sport.

The arts and life pages cover music, theatre, festivals, food, homes and health. The opinion section carries editorials, columnists, guest columns and letters from readers.

How to submit letters to the editor of the Edmonton Journal

Letters to the editor are one of the most direct ways for a reader to appear in the Journal. The paper lists its route for letters and opinion submissions on its site, and that page sets out the current rules, so read it before you write. Newspapers generally ask for your full name and contact details so a letter can be checked before it runs, and they edit for length and clarity.

A letter that stands a good chance:

• Responds to something the Journal has recently published, or to a live local issue.
• Makes one clear point rather than several.
• Is short, plain and written under your own name.
• Is sent to the Journal alone rather than to several papers at once.

Longer opinion columns follow the same principle: one argument, written by someone with real expertise or experience, offered to one paper. The opinion editors decide what runs.

What makes a strong piece for the Journal

Local relevance is the first test. An Edmonton firm working in energy services or clean technology, a builder on the city's housing market, a physician on a pressure facing Alberta's health system, or a founder hiring in the region all fit the Journal's sections. Strong pieces carry named people, Edmonton detail and good timing.

A national story with Edmonton mentioned as an afterthought rarely works, and neither does a product announcement with no local consequence.

How the process works

With DNA, the work runs in four steps. We check whether your story has a real Edmonton or Alberta angle and tell you plainly if it does not. You share the substance: what you do, what has changed and why it matters locally. We draft the feature to the Journal's standard and revise it with you. Once you approve every word, we manage the placement and send you the live link. Letters and opinion columns are a separate route and go in under your own name through the paper's own process.

How long it takes

Expect weeks rather than days. The angle, drafting, your review and the placement all take time, and breaking news can move schedules. We do not promise a date or an outcome.