PR Agency in Detroit

We help Detroit businesses get featured in the city's daily newspapers and in established papers across Michigan. We develop the story, write it to each title's standard and manage the placement, and you approve every word.

PR Agency in Detroit — publications and PR from DNA

A PR agency in Detroit gets your business in front of the readers who matter in south-east Michigan: customers, suppliers, investors and the people you want to hire. In practice that means a well-shaped story in a recognised Detroit or Michigan publication, written so it reads as genuine news rather than a brochure.

Digital Networking Agency works with businesses in Detroit remotely. We develop the story, write it to the publication's standard, manage the placement and keep you in control, because you approve every word before it goes live. It gives a Detroit company credible coverage without the overheads of running its own press function.

Who PR in Detroit suits

Detroit has a long industrial history and a newer generation of businesses building on it. Coverage tends to help most when a company has a story that ties into that change. We often work with:

  • Automotive suppliers and mobility start-ups working on electric vehicles, software, batteries or advanced manufacturing.
  • Downtown and Midtown businesses, from restaurants and retailers to creative studios, that are part of the city's revival.
  • Healthcare providers and health technology companies serving the city's large hospital and health systems.
  • Financial, legal and property firms serving the metro area and its suburbs.
  • Founders and family businesses with deep roots in Detroit who want their story told properly.

The Detroit media landscape

Detroit still has two major daily newspapers. The Detroit Free Press and The Detroit News both cover business, the auto industry, local government and community life, and a feature in either carries real weight with readers across the region. For a Detroit company, appearing in one of these titles is often the single most useful piece of coverage it can share.

Around them sits a wider set of Michigan titles. Metro Times is the city's long-running alternative weekly, strong on culture, food and local issues. The Oakland Press and the Macomb Daily serve the large suburban counties north of the city, where many Detroit-area companies are actually located. The Lansing State Journal covers the state capital and is useful for stories that touch on policy, education or state-wide growth.

What stories travel in Detroit

Readers in Detroit respond to stories about making things, rebuilding things and backing the city. The angles that tend to work best here include:

  • How a business is taking part in the shift to electric and connected vehicles.
  • Manufacturing investment, reshoring and skilled jobs in Michigan.
  • New openings, restorations and reuse of historic buildings downtown and in the neighbourhoods.
  • Entrepreneurs building companies in the city rather than leaving for the coasts.
  • Music, design and food, all areas where Detroit has a strong cultural identity.

The best stories have a clear news hook, such as an expansion, a contract, a new product, a partnership or a founder's considered view on where the regional economy is heading. We help you find that hook and present it in a way Detroit readers will recognise as relevant.

Detroit, Michigan and national coverage

Many Detroit businesses sell well beyond the city limits, so it helps to plan coverage in layers. A feature in the Detroit Free Press or The Detroit News establishes you at home. Placements in suburban and state titles such as The Oakland Press, the Macomb Daily or the Lansing State Journal extend that reach to customers across Michigan. National business coverage then adds credibility when you speak to buyers, partners or investors in other states.

How it works with DNA

We begin by understanding your business and what you want coverage to achieve in Detroit and beyond. We then recommend the Michigan publications that suit your story, develop the angle and write the article in the voice each title expects. You review the draft and approve every word. Once approved, we manage the placement through to publication and send you the live coverage. Expect the process to take weeks rather than days.

Publications we place in for Detroit

These are the Detroit titles we place clients in. Where a title has its own page, it explains what it publishes and how a feature there works.

Across Michigan

  • Lansing State Journal
  • Metro Times
  • Macomb Daily
  • The Oakland Press
  • The Times Herald
  • Holland Sentinel
  • The News Herald
  • The Monroe News
  • Petoskey News-Review
  • Livingston Daily
  • The Daily Telegram
  • The Morning Sun
  • Cheboygan Daily Tribune
  • Battle Creek Enquirer
  • Sturgis Journal

See every title we place in across the state on our PR agency in Michigan page.

Frequently asked questions

Do I need a Detroit PR agency to get local coverage?

No. What matters is understanding Detroit and Michigan media and writing to the standard of each publication. We work with Detroit businesses remotely and manage the whole process for you.

How do I get featured in the Detroit Free Press?

You need a timely, well-written story with clear local relevance, such as growth, investment, hiring or a new product. We develop that story, write it to the paper's standard and manage the placement, and you approve the final text.

What does a PR agency in Detroit do?

It finds the angle in your business, prepares articles for Detroit and Michigan publications and handles each placement. With DNA, nothing goes live until you have approved every word.

Publications we place in across Detroit

Each has its own page explaining what it publishes and which routes in are realistic.

How do I get featured in Detroit?

No. What matters is understanding Detroit and Michigan media and writing to the standard of each publication. We work with Detroit businesses remotely and manage the whole process for you.