PR Agency in New Jersey

A PR agency in New Jersey gets your business written about in the titles that people in your market trust. For a pharmaceutical supplier in central Jersey that might be New Jersey Business. For a restaurant group at the Shore or a contractor in Morris County it is more likely the Asbury Park Press or the Morris County Daily Record. We work out which readers you need, find the angle that matters to them, and write the article to suit each publication.

We work with New Jersey businesses remotely, because placement depends on knowing the publications and writing well. We develop the story with you, write it to the standard of each title, manage the placement, and you approve every word before it goes live.

Who PR in New Jersey suits

New Jersey coverage is most valuable for:

• Pharmaceutical, life sciences and health technology companies, a long-standing strength of the state.
• Logistics, warehousing and transport firms serving the ports and the busy corridor between New York and Philadelphia.
• Financial, legal and professional firms in the northern suburbs and along the Hudson waterfront.
• Hospitality, gaming and tourism businesses at the Shore and in Atlantic City.
• Farms, food producers and family businesses in South Jersey and the rural north-west.

The New Jersey media landscape

New Jersey sits between two huge media markets, New York and Philadelphia, which makes its own local titles especially important. People rely on them for news the big-city outlets rarely cover. North Jersey News serves Bergen, Passaic and the surrounding counties, and the Morris County Daily Record covers Morris County. My Central Jersey covers Middlesex, Somerset and nearby towns, and the Asbury Park Press is the dominant paper along the Monmouth and Ocean county Shore.

In the south, the South Jersey Courier Post serves Camden County and the Philadelphia suburbs, the Burlington County Times covers Burlington County, The Press of Atlantic City covers Atlantic City and the southern Shore, and The Daily Journal covers Vineland and Cumberland County. The New Jersey Herald serves Sussex County in the north-west. For a business audience, New Jersey Business reaches executives across the state.

What stories travel in New Jersey

Life sciences are a defining part of the New Jersey economy, with pharmaceutical companies, research labs and suppliers spread across the centre of the state. Stories about new treatments, manufacturing investment and specialist jobs travel well. Logistics is another major theme, given the ports, the warehouses that line the main highways and the steady flow of goods between New York and Philadelphia.

The Shore gives hospitality and tourism businesses seasonal timing, from summer openings to off-season events, and Atlantic City has its own story around casinos, entertainment and redevelopment. South Jersey farms, known for blueberries, cranberries and tomatoes, give the Garden State nickname real meaning. Princeton and Rutgers feed research and start-up stories, and commuter towns respond to news about downtown revival, new restaurants and local employers.

Local, state and national coverage together

Because New Jersey readers also follow New York and Philadelphia media, it pays to combine local and wider coverage. A feature in your county paper builds trust with neighbours and local clients. A piece in a statewide business title reaches decision-makers. National coverage then gives you credibility beyond the region. We plan these together so each article supports the next and gives you material to share with clients and investors.

How it works with DNA

We start with a conversation about your business, your customers and the parts of New Jersey, or beyond, where you want to be seen. We suggest publications and a story angle for each. Our writers draft the article in the style of the title, and you review it, ask for changes and approve it. Nothing goes live without your sign-off. We manage the placement and send you the published piece, usually within weeks rather than days.

Publications we place in across New Jersey

A selection of the titles we place clients in. Where a title has its own page, it explains what it publishes and how a feature there works.

• North Jersey News
• Asbury Park Press
• My Central Jersey
• South Jersey Courier Post
• The Press of Atlantic City
• Morris County Daily Record
• Burlington County Times
• New Jersey Business
• New Jersey Herald
• The Daily Journal
• New Jersey Independent

Frequently asked questions

Do I need a New Jersey PR agency for local coverage?

No. What matters is understanding New Jersey's county papers and writing to their standard. We work with New Jersey businesses remotely and plan coverage around the counties and towns you serve.

How do I get featured in New Jersey newspapers?

Start with a story that is clearly about New Jersey, such as new jobs, an expansion or a local founder, then match it to the paper that covers your county. We develop the story, write it, manage the placement and send it to you for approval first.

What does a New Jersey PR agency do?

It finds the newsworthy angle in your business, prepares articles for New Jersey and national publications, handles placement and helps you use the coverage in sales, hiring and fundraising.