PR Agency in Portland

Digital Networking Agency helps Portland businesses get featured in the city's business media and in titles across Oregon. We develop the story, write it to each publication's standard and manage the placement, and you approve every word.

PR Agency in Portland — publications and PR from DNA

A PR agency in Portland helps your business appear in the publications that Oregon customers, partners and investors already read. It finds the part of your work that matters to Portland readers, writes it to the standard a newsroom expects and manages the process until it is published.

We work with businesses in Portland, Oregon, remotely, from athletic and outdoor brands to technology firms, food and drink producers, design studios and professional services. We develop the story with you, write it to the publication's standard, manage the placement and give you a finished feature to share with clients and recruits. You approve every word before it goes live.

Who PR in Portland suits

Portland has an independent business culture that values craft, sustainability and a clear point of view. PR tends to suit:

  • Athletic, outdoor and apparel brands working in a region known for the industry
  • Semiconductor, software and hardware firms in the area often called the Silicon Forest
  • Food, coffee, beer and wine producers with a strong Oregon story
  • Creative agencies, architects and design studios
  • Sustainability, clean energy and B Corp businesses with measurable work to show

The Portland media landscape

For business readers, the Business Journal Portland is the core title, followed by executives, investors and owners across the metro. Portland News adds coverage of the city's wider life, and The Oregonian remains the best-known daily in the state. Together they let a Portland business reach both decision-makers and the general public.

Beyond the city, Oregon has a set of strong regional titles. A story can extend to Eugene through The Register-Guard, to the Willamette Valley through the Albany Democrat-Herald and the Corvallis Gazette-Times, or to readers in construction, property and public contracting through DJC Oregon. We tailor the angle for each title rather than sending one version everywhere.

What stories travel in Portland

The Portland area is home to Nike in Beaverton, the North American headquarters of Adidas and a cluster of outdoor and apparel companies, while Intel's large Hillsboro operations anchor the Silicon Forest. The city is also known for its food carts, coffee roasters and craft breweries, for Wieden+Kennedy and its creative scene, and for a long-standing interest in cycling, public transport and sustainability. Stories that tend to land include:

  • Product and brand stories from athletic, outdoor and lifestyle companies
  • Technology firms with practical insight into chips, software or hardware
  • Food and drink businesses with a clear sense of place in Oregon
  • Companies investing in the Pearl District, the Central Eastside, Alberta or Hawthorne
  • Businesses with real sustainability work rather than slogans

Local, state and national coverage together

The most useful coverage works on three levels. A Portland feature builds trust with nearby customers and partners. Oregon titles reach buyers in Eugene, Salem, Corvallis and Albany, as well as the university communities around them. National coverage then gives you credibility with investors and customers who know Portland mainly by reputation. We plan the three together so the story stays consistent and each piece supports the others.

How it works with DNA

We begin with a conversation about your business, your audience and what you want coverage to do. We then shape the angle, draft the feature in the voice of the target publication and check the facts with you. You review the draft, request changes and approve the final copy before anything is submitted. We manage the placement and send you the published feature.

Timings vary by title, but you should expect weeks rather than days. We will tell you plainly which publications suit your story, and we never promise outcomes we cannot control.

Publications we place in for Portland

These are the Portland titles we place clients in. Where a title has its own page, it explains what it publishes and how a feature there works.

Across Oregon

  • The Register-Guard
  • Albany Democrat-Herald
  • DJC Oregon
  • Corvallis Gazette Times

Frequently asked questions

Do I need a PR agency based in Portland?

No. You need an agency that understands Portland readers and the Oregon titles your customers follow. We work with Portland businesses remotely and keep you involved through calls, drafts and approvals.

How do I get featured in Portland business media?

Start with a story that is specific to your business and relevant to Portland readers, such as a new product, a local expansion or a founder with a strong point of view. We help you find that angle, write it to the standard of titles such as the Business Journal Portland and manage the placement.

What does a Portland PR agency do?

It helps you decide what to say, writes it in a form publications will accept and gets it in front of the right readers. For Portland firms that usually means business media first, with Oregon regional and national titles where they suit the story.

Publications we place in across Portland

Each has its own page explaining what it publishes and which routes in are realistic.

How do I get featured in Portland?

No. You need an agency that understands Portland readers and the Oregon titles your customers follow. We work with Portland businesses remotely and keep you involved through calls, drafts and approvals.