PR Agency in Ukraine
DNA works with founders, brands and executives in Ukraine to turn real stories into features in respected business and lifestyle titles, written to each publication's standard and approved by you.
A PR agency in Ukraine helps you put your company, brand or personal story in front of the readers who shape your reputation, at home and abroad. For technology founders, fashion labels, manufacturers and executives, that means coverage in titles that partners, investors and customers already respect.
We work with businesses in Ukraine from the first idea to the published feature. We develop the story, write it to the publication's standard, manage the placement, and you approve every word before it goes live. The result is coverage you can share with clients and investors, and that appears when people search your name.
Who PR in Ukraine suits
PR in Ukraine suits companies and people with a story worth telling to a wider audience. That includes software and IT services firms working with clients in Europe and North America, product start-ups raising funds, fashion and beauty brands, agribusiness and food exporters, and manufacturers rebuilding or expanding. It also suits founders and executives who want a credible public profile as they look for partners, investors or customers beyond Ukraine.
The Ukraine media landscape
Ukrainian media is centred on Kyiv, with a strong tradition of independent online journalism. Well-known titles such as Ukrainska Pravda and NV cover politics, business and society in Ukrainian, while the Kyiv Independent and the Kyiv Post report in English for international readers.
We place stories in Forbes Ukraine, which is read by founders, executives and investors and suits leadership, growth and company stories. On the lifestyle side, Vogue and Elle cover fashion, beauty, design and the people behind them, and Marie Claire Ukraine adds strong interest in women in business, wellbeing and social issues alongside style. Each title has its own voice and readership, so a story is shaped for each one rather than sent everywhere unchanged.
What stories travel in Ukraine
The strongest Ukrainian stories connect to what the country is known for. Ukraine has a large and respected technology sector, with software developers and IT services firms working for clients around the world, so stories about engineering talent, product launches and international growth travel well. Agriculture is central to the economy, and grain, sunflower oil and food production give agribusiness firms angles on exports, logistics and new markets.
Since Russia's full-scale invasion, resilience and adaptation have shaped much business coverage. Companies that kept operating, relocated production, supported staff or moved into defence technology and reconstruction have stories readers follow closely. Ukrainian fashion designers have also built a growing international profile, which gives labels in Kyiv, Lviv and Odesa a natural fit with fashion titles.
- Founder and leadership profiles for business readers in Forbes Ukraine
- Fashion, beauty and design stories for Vogue, Elle and Marie Claire Ukraine
- Export, technology and rebuilding stories for business audiences
Local, national and international coverage together
Many Ukrainian companies sell abroad and raise money from foreign investors, so one audience is rarely enough. A feature in a Ukrainian title builds trust with customers, staff and partners at home, while international coverage helps when you are speaking to buyers, investors or collaborators in Europe and beyond.
We plan placements so they support each other rather than repeat the same article. A leadership profile in a business title and a brand or design story in a lifestyle title give different readers two reasons to remember your name.
How it works with DNA
We start with a conversation about your business, your audience and what you want the coverage to do. We then recommend the titles that fit and the angle for each. Next we develop the story, write it to the publication's standard, manage the placement, and you approve every word before it goes live.
Language and tone are handled with care. Where a piece runs in Ukrainian, it needs to read naturally rather than as a translation, and we check names, job titles and company details with you before anything is finalised. Timelines depend on each title, and most placements take weeks rather than days.
Publications we place in across Ukraine
A selection of the titles we place clients in. Where a title has its own page, it explains what it publishes and how a feature there works.
- Vogue
- Elle
- Marie Claire Ukraine
- Forbes Ukraine
Frequently asked questions
Do I need a PR agency based in Ukraine?
No. What matters is knowing which titles your audience reads and how to write for them. We work with businesses in Ukraine remotely and handle the full process, from the angle to the approved feature.
How do I get featured in Forbes Ukraine?
Start with a story that suits its readers, such as company growth, a funding round, an export success or a clear view on your industry. We shape the angle, write the piece to the publication's standard and manage the placement.
What does a PR agency in Ukraine do?
It finds the story in your business, matches it to the right Ukrainian and international publications and turns it into coverage. With DNA that means planning, writing, placement and your approval of every word.