PR Agency in Vancouver

Digital Networking Agency helps Vancouver businesses get featured in the Vancouver Sun and in national titles across Canada. We develop the story, write it to each publication's standard and manage the placement, and you approve every word.

PR Agency in Vancouver — publications and PR from DNA

A PR agency in Vancouver helps your business reach the people in British Columbia and across Canada who decide whether to buy from you, invest in you or join you. It finds the part of your story that matters to Vancouver readers, writes it to the standard a newsroom expects and manages the process until it is published.

We work with businesses in Vancouver remotely, from technology and clean energy firms to outdoor brands, film and games studios, resource companies, restaurants and professional services. We develop the story with you, write it to the publication's standard, manage the placement and give you a finished feature to share with clients, investors and recruits. You approve every word before it goes live.

Who PR in Vancouver suits

Vancouver's economy looks outward, towards the rest of Canada, the United States and the Asia-Pacific region, and its businesses often need credibility well beyond the city. PR tends to suit:

  • Software, clean technology and life sciences companies raising investment or selling to enterprise buyers
  • Outdoor, athletic and lifestyle brands in a region known for them
  • Film, television, visual effects and games studios
  • Mining, energy and resource companies that need a clear public profile
  • Property, hospitality and tourism businesses serving residents and visitors

The Vancouver media landscape

The Vancouver Sun is the city's main daily and the title most residents associate with serious coverage of business, politics and life in the Lower Mainland. A feature there gives a Vancouver company standing with customers, partners and civic leaders across the region. The city's other daily, The Province, and the business weekly Business in Vancouver round out the local picture.

For wider reach, a Vancouver business story can extend to the National Post and the Financial Post, while western Canadian readers can be reached through the Calgary Herald and the Edmonton Journal. Lifestyle stories may also suit Toronto Life or Chatelaine. We tailor the angle to each title rather than sending one version everywhere.

What stories travel in Vancouver

Vancouver is a major Pacific port and a gateway for trade with Asia. It is a well-established centre for film and television production, with a strong visual effects and video games industry alongside it. Many mining and resource companies are run from the city, lululemon was founded here and Arc'teryx comes from the North Shore, while the technology and clean energy sectors continue to grow. Stories that tend to land include:

  • Technology and clean energy firms with practical insight into their industries
  • Outdoor and lifestyle brands with a genuine West Coast identity
  • Studios and creative businesses working on productions people recognise
  • Companies investing in neighbourhoods such as Gastown, Yaletown, Mount Pleasant and Kitsilano
  • Founders building trade and business links between Canada and Asia

Local, provincial and national coverage together

The most useful coverage works on three levels. A Vancouver feature builds trust with nearby customers and partners. Coverage reaching the rest of British Columbia and western Canada connects you with buyers in Victoria, Calgary and Edmonton. National coverage then gives you credibility with investors and customers in Toronto, Montreal and beyond. We plan the three together so your story stays consistent and each piece supports the others.

How it works with DNA

We begin with a conversation about your business, your audience and what you want coverage to achieve. We then shape the angle, draft the feature in the voice of the target title and confirm the details with you. You review the copy, ask for changes and approve the final version before anything is submitted. We manage the placement and send you the published feature.

Timings vary by publication, but you should plan in weeks rather than days. We will be honest about which titles suit your story, and we never promise results outside our control.

Publications we place in for Vancouver

These are the Vancouver titles we place clients in. Where a title has its own page, it explains what it publishes and how a feature there works.

Across Canada

Frequently asked questions

Do I need a PR agency based in Vancouver?

No. You need an agency that understands Vancouver readers and the Canadian titles your customers follow. We work with Vancouver businesses remotely and keep you involved through calls, drafts and approvals.

How do I get featured in the Vancouver Sun?

Start with a story that is clearly relevant to Vancouver readers, such as a local expansion, a new product or a founder with a distinctive view of their industry. We help you develop that angle, write it to the paper's standard and manage the placement.

What does a Vancouver PR agency do?

It helps you work out what to say, writes it in a form publications will accept and gets it in front of the readers who matter to you. For Vancouver firms that usually means city coverage first, with western Canadian and national titles where they fit.

Publications we place in across Vancouver

Each has its own page explaining what it publishes and which routes in are realistic.

How do I get featured in Vancouver?

No. You need an agency that understands Vancouver readers and the Canadian titles your customers follow. We work with Vancouver businesses remotely and keep you involved through calls, drafts and approvals.