PR Agency in Orange County

Orange County is a patchwork of cities, from Anaheim and Santa Ana to Irvine and the beach towns of the coast. A PR agency in Orange County helps you tell a story that feels local to the readers in all of them.

PR Agency in Orange County — publications and PR from DNA

A PR agency in Orange County helps your business stand out in a region that is often overshadowed by Los Angeles next door. It finds the part of your story that matters to Orange County readers, whether that is the people behind the company, its role in the local economy or what it offers to families along the coast and inland.

For Orange County businesses, Digital Networking Agency develops the story with you, writes it to the publication's standard, manages the placement and asks you to approve every word before it goes live. You get coverage you can share with customers, partners and future hires across Southern California.

Who PR in Orange County suits

We work with businesses in Orange County across a wide range of sectors.

  • Medical device and life sciences companies, particularly around Irvine, that want to explain their work to a wider audience.
  • Hospitality and tourism businesses serving visitors to Anaheim's resorts and the coastal towns.
  • Property, finance and wealth firms working with clients in Newport Beach, Laguna Beach and beyond.
  • Consumer, surf and lifestyle brands born in the county's beach culture.
  • Founders and executives who want to be recognised as leaders in the local business community.

The Orange County media landscape

The OC Register is Orange County's daily newspaper and the title most residents associate with local news. It covers county government, business, property, sport and the many cities that make up the region, which makes it a strong home for stories with a genuine Orange County connection. Its readers range from executives in Irvine to long-time residents in Huntington Beach and Fullerton.

Because the county is made up of distinct communities, the angle needs care. A story about a Santa Ana restaurant, an Irvine technology company and a Newport Beach wealth firm will each speak to different readers, and we shape the piece accordingly before it is written.

What stories travel in Orange County

Orange County's economy draws on healthcare and medical technology, tourism, property, retail, video games and consumer brands. The stories that travel tend to link a business to that wider picture.

  • Medical and health innovation with a clear benefit for patients.
  • Tourism and hospitality, from new hotels and restaurants to businesses that serve visiting families.
  • Coastal lifestyle, including surf, wellness, fashion and outdoor brands.
  • Homegrown growth stories about companies that started small in the county and now sell across the country.

Local, state and national coverage together

Many Orange County companies sell well beyond the county, so local coverage is often paired with wider California media. A story in the OC Register can sit alongside coverage in the LA Times, the San Diego Union Tribune or LA Magazine for Southern California reach, or in the Mercury News and Business Journal Silicon Valley for a technology audience further north. Entertainment and lifestyle brands may also suit The Hollywood Reporter or Hollywood Life. We build the mix around where your buyers actually read.

How it works with DNA

We work with Orange County businesses remotely, so you do not need to spend time on the freeways for meetings. The process has three parts.

  • Story development: we learn about your business and agree the angle that suits Orange County readers.
  • Writing: we write the piece to the standard and tone of the target publication.
  • Placement: we manage the placement, and you approve every word before it goes live.

Most placements come together over weeks rather than days, depending on the title and the story.

Publications we place in for Orange County

These are the Orange County titles we place clients in. Where a title has its own page, it explains what it publishes and how a feature there works.

Across California

  • LA Times
  • The Hollywood Reporter
  • Business Journal Silicon Valley
  • Mercury News
  • San Diego Union Tribune
  • The Sacramento Bee
  • Flaunt Magazine
  • Hollywood Life
  • East Bay Times
  • LA Magazine
  • The Fresno Bee
  • LA Weekly
  • VC Star
  • The Desert Sun
  • San Luis Obispo Tribune

See every title we place in across the state on our PR agency in California page.

Frequently asked questions

Do I need a PR agency based in Orange County?

No. You need an agency that understands the Orange County media and the differences between its communities. We work with Orange County businesses remotely and shape every story around local readers.

How do I get featured in the OC Register?

Start with a story that has a real Orange County connection and a clear reason to be told now. We develop that angle with you, write it to the paper's standard and manage the placement, with your approval on the final wording.

What does an Orange County PR agency do?

It helps local businesses explain what makes them worth reading about and places that story in the media Orange County residents follow. With DNA, that means story development, writing, placement and your sign-off on every word.

Publications we place in across Orange County

Each has its own page explaining what it publishes and which routes in are realistic.

How do I get featured in Orange County?

No. You need an agency that understands the Orange County media and the differences between its communities. We work with Orange County businesses remotely and shape every story around local readers.