PR Agency in Austin

Austin has grown from a college and music town into one of the country's busiest startup cities, and its founders compete hard for attention. We work with businesses in Austin to turn their work into coverage that investors, customers and hires can find.

PR Agency in Austin — publications and PR from DNA

A PR agency in Austin helps you get your business into the publications that Austin's founders, investors and customers read, and into Texas titles that carry your name further. The job is to find the story in what you are building, write it to suit a specific title and place it where it will keep turning up when someone searches for you.

We work with Austin businesses remotely and look after the whole process. We develop the story with you, write it to the publication's standard, manage the placement, and you approve every word before it goes live. You end up with coverage you can share in fundraising conversations, use on your website and send to the candidates you are trying to hire.

Who PR in Austin suits

Austin is full of new companies and new arrivals, and credibility is often what separates one startup from the next. PR in Austin tends to suit:

  • Software, hardware and deep tech startups raising money or hiring
  • Established tech firms that have moved to Central Texas and want a local profile
  • Musicians, venues, studios and creative businesses in the city's music scene
  • Restaurants, food trucks and barbecue spots in a city that takes food seriously
  • Property, construction and home services firms keeping up with a fast-growing region

The Austin media landscape

For business stories, Business Journal Austin is the title most closely followed by the city's founders, executives and investors. It covers funding, growth, property and leadership across Central Texas, and coverage there tells the local business community that your company is one to watch.

Austin businesses also benefit from Texas titles beyond the city. Because Austin sits between the state's biggest metros, a story here often has a natural audience in Dallas, Houston and San Antonio too. We choose titles by who reads them, so a funding round, a new restaurant on South Congress and a music venue reopening each end up in a place where the right people will see them.

What stories travel in Austin

Austin is the state capital and home to the University of Texas, and its economy has been reshaped by technology, from long-established hardware firms to a steady flow of startups and large companies expanding into the area. It is also known for live music, the South by Southwest festival, and a food scene built on barbecue, Tex-Mex and food trucks.

Stories that travel in Austin often have a founder at their centre: someone who moved to the city to build something, a startup solving a problem other Texans recognise, or a creative business shaped by the city's music and culture. Austin readers are sceptical of buzzwords, so we focus on what your company actually does, who it serves and why it belongs in Austin.

Local, state and national coverage together

An Austin company rarely wants to be known only in Austin. A local business title builds credibility with nearby investors and partners, while papers across Texas, such as the Fort Worth Star-Telegram, the Houston Press and The Eagle in Bryan and College Station, reach readers in other parts of the state. We plan placements together, so a single story can work in Austin and across Texas.

How it works with DNA

  • Story: we talk through your business and find the Austin angle worth publishing.
  • Writing: we draft the piece to the standard and style of the chosen title.
  • Approval: you review and approve every word before it goes live.
  • Placement: we manage the placement and send you the live article.

Most placements take weeks rather than days, depending on the title and how quickly drafts are approved.

Publications we place in for Austin

These are the Austin titles we place clients in. Where a title has its own page, it explains what it publishes and how a feature there works.

  • Business Journal Austin

Across Texas

  • Fort Worth Star-Telegram
  • El Paso Times
  • Lubbock Avalanche-Journal
  • Houston Press
  • Wichita Falls Times-Record-News
  • Waco Tribune-Herald
  • GoSanAngelo
  • Abilene Reporter News
  • Caller Times
  • Amarillo Globe-News
  • KDAF
  • The Eagle
  • San Marcos Daily Record
  • My Aggie Nation
  • Fredericksburg Standard Radio-Post

See every title we place in across the state on our PR agency in Texas page.

Frequently asked questions

Do I need an Austin PR agency to get covered in Austin?

No. What matters is knowing which Austin and Texas titles reach your audience and writing to their standard. We work with Austin businesses remotely, and the coverage reads the same.

How do I get my Austin startup featured in the press?

Start with a clear story, such as a launch, a funding round, local hiring or a problem you solve for Texans. We shape it, write it for the right publication and manage the placement, and you approve it before it runs.

What does an Austin PR agency do?

An Austin PR agency turns what your company is building into stories for local business and Texas titles and handles the placement, giving you coverage that builds trust with investors, customers and hires.

Publications we place in across Austin

Each has its own page explaining what it publishes and which routes in are realistic.

How do I get featured in Austin?

No. What matters is knowing which Austin and Texas titles reach your audience and writing to their standard. We work with Austin businesses remotely, and the coverage reads the same.