PR Agency in Dallas

Dallas has become one of the busiest business cities in the country, and with so many companies arriving, standing out takes more than a good website. We work with businesses in Dallas to turn their work into coverage that local clients and partners can find.

PR Agency in Dallas — publications and PR from DNA

A PR agency in Dallas helps you get your business into the titles that Dallas readers and the wider Metroplex business community follow. That means finding the story worth telling, writing it to suit a specific publication and placing it where it will keep showing up when prospects, partners or hires look you up.

We work with Dallas businesses remotely and handle every stage. We develop the story with you, write it to the publication's standard, manage the placement, and you approve every word before it goes live. The result is coverage you can share in sales conversations, add to your website and use to show that your company is part of the Dallas business story.

Who PR in Dallas suits

Dallas is ambitious and competitive, and companies relocating to North Texas are adding to the noise every year. PR in Dallas tends to suit:

  • Financial services, insurance and fintech firms in Uptown and Downtown
  • Companies that have recently moved to Dallas and want to introduce themselves locally
  • Property developers, commercial real estate firms and builders across the Metroplex
  • Retail, fashion and consumer brands in a city with a strong shopping culture
  • Restaurants, bars and hospitality businesses from Deep Ellum to Bishop Arts

The Dallas media landscape

Dallas has a strong mix of business, news and culture titles. Business Journal Dallas follows the deals, expansions and leadership moves that the city's executives pay close attention to, which makes it a natural fit for business-to-business companies and professional firms.

The Dallas Observer is the city's long-running alternative weekly, known for food, music, arts and city life, and suits venues, restaurants and consumer brands with a local personality. The Dallas Herald covers local news and the people behind Dallas businesses. We match each story to the title whose readers are most likely to become your customers, rather than sending the same piece everywhere.

What stories travel in Dallas

Dallas is a centre for finance, banking, insurance, telecoms, retail and property, and the Metroplex has attracted a long run of corporate relocations. Its position as an air travel hub and its role in distribution give logistics stories a natural home too, and its restaurant and shopping scenes keep lifestyle coverage busy.

Stories that travel in Dallas usually have momentum behind them: a company growing its local headcount, a firm that has just moved to North Texas, a new development changing a neighbourhood or a founder taking on an established industry. Dallas readers like ambition backed by substance, so we focus on the concrete details that show what your business is building here.

Local, state and national coverage together

A Dallas business often sells across Texas. A Dallas title builds trust at home, while papers across the state reach customers further afield: the Fort Worth Star-Telegram next door, the Houston Press on the Gulf Coast and papers such as the Lubbock Avalanche-Journal in West Texas. KDAF also covers the Dallas and Fort Worth area. We plan placements together, so one story can work locally and statewide.

How it works with DNA

  • Story: we talk through your business and find the Dallas angle worth publishing.
  • Writing: we draft the piece to the standard and style of the chosen title.
  • Approval: you review and approve every word before it goes live.
  • Placement: we manage the placement and send you the live article.

Most placements take weeks rather than days, depending on the title and how quickly drafts are approved.

Publications we place in for Dallas

These are the Dallas titles we place clients in. Where a title has its own page, it explains what it publishes and how a feature there works.

  • Business Journal Dallas
  • Dallas Herald
  • Dallas Observer

Across Texas

  • Fort Worth Star-Telegram
  • El Paso Times
  • Lubbock Avalanche-Journal
  • Houston Press
  • Wichita Falls Times-Record-News
  • Waco Tribune-Herald
  • GoSanAngelo
  • Abilene Reporter News
  • Caller Times
  • Amarillo Globe-News
  • KDAF
  • The Eagle
  • San Marcos Daily Record
  • My Aggie Nation
  • Fredericksburg Standard Radio-Post

See every title we place in across the state on our PR agency in Texas page.

Frequently asked questions

Do I need a Dallas PR firm to get covered in Dallas media?

No. What matters is knowing which Dallas titles reach your customers and writing to their standard. We work with Dallas businesses remotely, and your coverage reads the same either way.

How do I get featured in Dallas newspapers?

Start with a story that has a genuine Dallas angle, such as local growth, a relocation or a new opening. We shape it, write it for the right publication and manage the placement, with your approval before it runs.

What does a Dallas PR agency do?

A Dallas PR agency turns your business news into stories for local and Texas titles and handles the placement, so you have coverage that builds credibility with clients, partners and future hires in the Metroplex.

Publications we place in across Dallas

Each has its own page explaining what it publishes and which routes in are realistic.

How do I get featured in Dallas?

No. What matters is knowing which Dallas titles reach your customers and writing to their standard. We work with Dallas businesses remotely, and your coverage reads the same either way.