PR Agency in Pennsylvania
DNA PR works with businesses across Pennsylvania that want coverage in the state's business press and the regional newspapers their customers read, from Philadelphia to Erie. We shape the story, write it to each publication's standard and manage the placement, and you approve every word.
A PR agency in Pennsylvania helps your business appear in the publications that each part of the state relies on. It finds the story in what you do, writes it to suit each outlet and manages the placement, whether that is the Philadelphia Business Journal, the Central Penn Business Journal or a regional daily such as The Morning Call or the Reading Eagle.
Pennsylvania has strong regional identities, from the Philadelphia suburbs to the Lehigh Valley, the northeast, the central counties and the west, so the right coverage depends on where your customers are. Good placement builds credibility with clients, partners, lenders and new hires. You stay in control throughout, and nothing is published until you have approved the final text.
Who PR in Pennsylvania suits
We work with businesses in Pennsylvania across its leading sectors. Healthcare, life sciences and technology firms in the Philadelphia and Pittsburgh areas use coverage to explain their work and attract talent. Manufacturers and logistics companies use it to show capability. Restaurants, retailers and family businesses in towns across the state use it to reach local customers.
It also suits law firms, financial advisers, builders and professional practices whose clients want reassurance, and growing companies that want to be known by the wider business community in their region.
The Pennsylvania media landscape
In the southeast, the Philadelphia Business Journal covers companies and deals across the metro area, alongside The Philadelphia Inquirer, the city's best-known daily. Suburban papers such as the Delco Times, the Daily Local in Chester County and The Mercury in Pottstown serve the surrounding counties. In the Lehigh Valley, The Morning Call is the leading daily, and the Reading Eagle covers Berks County.
In the northeast, The Times-Tribune in Scranton, the Citizens' Voice in Wilkes-Barre and the Pocono Record cover their communities. In central Pennsylvania, the Central Penn Business Journal reaches business leaders around Harrisburg, the York Daily Record serves York County and the Centre Daily Times covers State College. GoErie serves the northwest, and the Beaver County Times covers communities near Pittsburgh, where the Pittsburgh Post-Gazette is the established daily.
What stories travel in Pennsylvania
Pennsylvania's economy has moved from steel and coal towards healthcare, education and technology. Philadelphia is a centre for hospitals, pharmaceuticals and cell and gene therapy research, while Pittsburgh is known for robotics and artificial intelligence linked to Carnegie Mellon University. Stories about research, innovation and skilled jobs resonate strongly.
Energy matters too, with natural gas from the Marcellus Shale shaping parts of the state. The Lehigh Valley has become a major logistics and warehousing hub, agriculture remains important in counties such as Lancaster, and food manufacturing, from Hershey to Pennsylvania's snack makers, is part of the state's identity. Readers respond to founders, family firms and businesses that are visibly part of their town.
Local, state and national coverage together
A strong Pennsylvania campaign usually works on several levels. A feature in your hometown paper builds trust with nearby customers. Placements in other regional titles carry your story across the state, so a Lehigh Valley company can also reach Harrisburg or Scranton. Business journals speak to decision makers, and national outlets can follow when the story has wider appeal. We plan these together so each placement supports the next.
How it works with DNA
We begin with your goals and the parts of Pennsylvania that matter most to you. Then we:
- Develop the story, finding the angle that suits each region and outlet.
- Write it to the publication's standard, matching the tone of a business journal or a regional daily.
- Manage the placement from first draft to publication.
- Ask for your approval, because you sign off every word before it goes live.
Campaigns usually take weeks rather than days, and we keep you updated at each stage.
Publications we place in across Pennsylvania
A selection of the titles we place clients in. Where a title has its own page, it explains what it publishes and how a feature there works.
- Business Journal Philadelphia
- The Morning Call
- GoErie
- Citizens Voice
- Reading Eagle
- The Times Tribune
- Phillyburbs
- Centre Daily Times
- York Daily Record
- Delco Times
- Republican Herald
- Beaver County Times
- Potts Merc
- Daily Local
- Standard Speaker
- Trentonian
- Pocono Record
- Hanover Evening Sun
- Metro Philadelphia
- Lebanon Daily News
- Tri-County Independent
- Mainline Media News
- Chambersburg Public Opinion
- Daily American Online
- Ellwood City Ledger
- The Reporter Online
- Times Herald
- The Sentinel
- The Guide
- Central Penn Business Journal
City pages: PR agency in Philadelphia.
Frequently asked questions
Do I need a PR agency based in Pennsylvania?
Not necessarily. What matters is knowing which Pennsylvania titles reach your customers and how to write for them. We work with Pennsylvania businesses remotely and cover the state from Philadelphia to Erie.
How do I get featured in Pennsylvania newspapers?
Start with a story that matters to readers in your area, such as a local founder, an expansion or a long-standing family business. We develop it, write it to the right paper's standard and manage the placement, and you approve the final version.
What does a Pennsylvania PR agency do?
It finds the newsworthy angle in your business, writes the article, places it with suitable regional and business publications and makes sure the published piece represents you accurately.