PR Agency in Colorado

A PR agency in Colorado gets your business into the papers and magazines that your customers, investors and future employees trust. For a Denver software firm that might mean the business pages of the Denver Post. For a guiding company in Salida or a brewery in Fort Collins it is more likely the local paper that every regular reads. We work out which readers matter most, find the angle in your work that interests them, and write the piece to suit the title.

We work with Colorado businesses remotely, because good placement depends on editorial judgement rather than a desk in LoDo. We develop the story with you, write it to the standard of each publication, manage the placement, and you approve every word before it goes live.

Who PR in Colorado suits

Colorado coverage works especially well for:

• Technology and aerospace companies along the Front Range, from Boulder start-ups to suppliers around Colorado Springs.
• Outdoor, ski and recreation brands whose customers care where a product is designed and tested.
• Breweries, distillers and food producers, particularly in Denver, Boulder and Fort Collins.
• Property, construction and professional firms serving the fast-growing suburbs south and north of Denver.
• Agricultural and energy businesses on the Eastern Plains and in the Western Slope towns.

The Colorado media landscape

The Denver Post remains the best-known paper in the state, and The Denver Gazette has become a second strong voice in the metro area. Along the northern Front Range, the Boulder Daily Camera, the Longmont Times-Call, the Loveland Reporter-Herald and The Coloradoan in Fort Collins each serve communities with their own identity and their own business scene.

South of Denver, The Pueblo Chieftain covers Pueblo and the Arkansas Valley. The suburbs are served by Colorado Community Media titles such as the Littleton Independent, the Arvada Press and the Highlands Ranch Herald, which are read closely by homeowners and local business owners. In the mountains, papers like The Mountain Mail in Salida and the Leadville Herald are the first place residents look for news about their town. A sensible Colorado plan usually mixes one metro title with one or two community papers where your customers actually live.

What stories travel in Colorado

Coloradans respond to stories about the outdoors, growth and the people building businesses in the state. Product launches from outdoor brands, new trails or lodges, and ski-season openings all fit naturally. So do stories about aerospace and satellite work, renewable energy research around Golden, and the technology firms that have moved to Denver and Boulder.

Growth itself is a running theme. Housing, new neighbourhoods in Douglas County, and how small towns are coping with newcomers all draw readers. Agriculture still matters on the Eastern Plains and in the San Luis Valley, and Pueblo has its own story around steel and manufacturing. Craft beer and spirits are part of the state's identity, so a new brewery, distillery or taproom expansion is often a natural fit for the local paper.

Local, state and national coverage together

Many Colorado businesses sell well beyond the state, especially outdoor and technology brands. Local coverage builds trust where you started, a Denver feature signals that you are a serious regional player, and national coverage gives you something credible to show customers and partners elsewhere. We plan all three together so the local story leads into the bigger one, and each piece gives you something to share on your site and in sales conversations.

How it works with DNA

We begin with a call about your business, your customers and where you want to be seen. We then suggest a shortlist of Colorado and national publications with an angle for each. Our writers draft the article in the style of the title it is going into, and you review it, request changes and approve it. Nothing is published until you are happy. We manage the placement and send you the live article when it runs, which is usually a matter of weeks rather than days.

Publications we place in across Colorado

A selection of the titles we place clients in. Where a title has its own page, it explains what it publishes and how a feature there works.

• Denver Post
• The Denver Gazette
• The Coloradoan
• Boulder Daily Camera
• Longmont Times-Call
• Loveland Reporter Herald
• The Pueblo Chieftain
• Canon City Daily Record
• Broomfield Enterprise
• Colorado Community Media
• The Mountain Mail
• Colorado Hometown Weekly
• Pagosa Springs Sun
• EP Trail
• Littleton Independent
• ColoradoBiz.com
• Arvada Press
• The Chaffee County Times
• The Flume
• Leadville Herald
• Jeffco Transcript
• Burlington Record
• Akron News Reporter
• Douglas County Newspress
• Parker Chronicle
• Lamar Ledger
• Highlands Ranch Herald
• Julesburg Advocate
• Doyles Town Observer
• Castle Rock Newspress

City pages: PR agency in Denver.

Frequently asked questions

Do I need a Colorado PR agency to get into Denver papers?

No. What matters is understanding how Colorado titles differ, from metro dailies to mountain-town weeklies, and writing to their standard. We work with Colorado businesses remotely and plan around the communities you serve.

How do I get featured in the Denver Post?

Start with a story that is clearly about Colorado, such as a launch, an expansion or new local jobs, and present it in a way that suits the paper. We develop the story, write it, manage the placement and send it to you for approval before it goes live.

What does a Colorado PR agency do?

It finds the newsworthy angle in your business, prepares articles for Colorado and national publications, handles placement and helps you use the coverage in sales, hiring and fundraising.