PR Agency in the Netherlands

A PR agency in the Netherlands helps your business appear in the publications Dutch readers trust, and in the search results that follow. The Netherlands is a compact, well-connected country with an internationally minded audience. Many Dutch readers follow both Dutch and English-language media, which gives businesses a chance to reach local customers and international partners with the same story.

DNA works with businesses in the Netherlands remotely. We develop the story, write it to the standard of each publication, manage the placement and keep you in control. You approve every word before anything goes live. The articles then support investor conversations, hiring and sales, and they shape what people find when they search your name.

Who PR in the Netherlands suits

We work with a range of Dutch and international businesses, most often:

• Technology and fintech companies in Amsterdam, Eindhoven and Utrecht.
• Food, drink and agri-food businesses, from producers to restaurants.
• Fashion, beauty and lifestyle brands reaching Dutch consumers.
• Logistics and trade companies connected to Rotterdam and Schiphol.
• International companies using the Netherlands as a base for Europe.

The Netherlands media landscape

The Netherlands has a strong national press. De Telegraaf, de Volkskrant, NRC and the Algemeen Dagblad are among the best-known newspapers, and Het Financieele Dagblad is the main daily for business and finance. Alongside them, magazines and digital titles reach particular interests with real loyalty.

For lifestyle, Marie Claire covers fashion, beauty and culture for an engaged readership. Oh My Dish is a food title that suits restaurants, recipes and food brands. Focus Magazine covers science and technology in an accessible way, which makes it useful for research-led and innovative companies. Mashable brings technology and digital culture stories to a younger online audience, and Playboy covers lifestyle and culture for its own readership. Choosing between these depends on who you need to reach: a food brand and a deep-tech start-up will rarely want the same titles.

What stories travel in the Netherlands

Amsterdam is known for technology, fintech and creative industries, with companies such as Adyen having grown there. Eindhoven and the surrounding Brainport region are closely associated with high-tech engineering, Philips and ASML. Rotterdam is home to a major European port, so trade, shipping and logistics are constant subjects, and Schiphol makes the Amsterdam area an aviation and distribution hub.

Agri-food is another Dutch strength, from Wageningen University's research to the greenhouses of the Westland and the flower trade at Aalsmeer. Sustainability, water management, cycling and circular design are themes Dutch readers take seriously. Dutch audiences value directness, so a story that says plainly what you do, why it matters and what is genuinely new will land better than one full of claims.

Local, national and international coverage together

We usually plan Dutch coverage in layers. A feature in a specialist or lifestyle title reaches the customers most likely to act. National coverage shows partners and investors that you are an established company. International placements then extend your profile across Europe and beyond, which matters for Dutch companies that sell abroad and for foreign companies using the Netherlands as a gateway.

How it works with DNA

We begin by understanding your business, your customers and your goals. We recommend the titles that fit, develop the angle and write the article to that publication's style. You review the draft, ask for changes and approve the final version. We then manage the placement and send you the live article. Expect the process to take weeks rather than days.

Publications we place in across the Netherlands

A selection of the titles we place clients in. Where a title has its own page, it explains what it publishes and how a feature there works.

• Marie Claire
• Mashable
• Playboy
• Oh My Dish
• Focus Magazine
• nextplay

Frequently asked questions

Do I need a PR agency based in the Netherlands?

No. What matters is knowing which Dutch publications reach your audience and how they write. We work with businesses in the Netherlands remotely, from Amsterdam and Rotterdam to Eindhoven.

How do I get featured in Dutch media?

Start with a story that matters to Dutch readers, such as an innovation, a sustainability angle, a new product or expert insight. We develop it, write it to the publication's standard and manage the placement with your approval.

Can an international company get coverage in the Netherlands?

Yes. Stories about setting up in the Netherlands, serving Dutch customers or working with Dutch partners are a common and effective starting point.