PR Agency in Indiana

A PR agency in Indiana helps your business appear in the newspapers Hoosiers read and trust, and in the search results that follow. Indiana is a state of strong regional identities, from the steel towns of the north-west to the university cities and the Ohio River communities in the south. The right coverage reaches the region where your customers live, and often Indianapolis as well.

DNA works with businesses in Indiana remotely. We find the angle in what you do, write the article to the standard of the publication it is going to, manage the placement and keep you in control. You approve every word before anything goes live, and the published piece becomes something you can use in sales, recruiting and on your own website.

Who PR in Indiana suits

We work with Indiana businesses of many kinds, most often:

• Manufacturers and suppliers in automotive, steel, recreational vehicles and engines.
• Life sciences and medical device companies in Indianapolis and Warsaw.
• Logistics and distribution businesses along the state's interstate corridors.
• Founders and start-ups connected to Purdue, Indiana University and Notre Dame.
• Professional, healthcare and local service firms that depend on reputation in their own community.

The Indiana media landscape

The Indianapolis Star is the state's best-known newspaper and covers business, politics and sport from the capital. Around it sits a set of established regional dailies. The Times of Northwest Indiana covers the communities near Chicago, the South Bend Tribune serves the north of the state, and Notre Dame Insider follows the university that shapes so much of South Bend's identity.

In the west, the Journal & Courier covers Lafayette and West Lafayette, home of Purdue. The Herald-Times serves Bloomington and Indiana University, and The Star Press covers Muncie and Ball State. In the far south, the Courier & Press covers Evansville and the Ohio River region. Smaller titles also matter: the Pal-Item in Richmond, the Times-Mail in Bedford and the Reporter-Times in Martinsville are read closely by the communities they serve.

What stories travel in Indiana

Manufacturing is central to Indiana's economy and its news. Northwest Indiana is known for steel, the Elkhart area for recreational vehicles, and the state as a whole for automotive and engine production, with Cummins in Columbus and major vehicle plants in Lafayette and Princeton. A business that can explain its role in making things, and the jobs that come with it, has a ready audience.

Indianapolis adds life sciences, led by Eli Lilly, along with logistics, sport and events. The state motto, the Crossroads of America, reflects how central distribution is to the economy. Warsaw is widely known as a centre for orthopaedic devices. The Indianapolis Motor Speedway gives motorsport and engineering stories a strong home. Purdue, Indiana University and Notre Dame generate research, engineering and start-up stories in their cities. A story tied to one of these strengths reads as local news rather than promotion.

Local, state and national coverage together

We usually plan Indiana coverage in layers. A feature in your home-town paper reaches the people most likely to buy from you. An Indianapolis placement tells the rest of the state that you are an established company. National coverage then adds reach if you sell beyond the Midwest or are speaking to investors. Planned together, these pieces give anyone searching your name a consistent picture.

How it works with DNA

We start with a conversation about your business, your customers and the parts of Indiana that matter most. We recommend the titles that fit, develop the angle and write the article to that publication's style. You review the draft, ask for changes and approve the final version. We then manage the placement and send you the live article. Plan on weeks rather than days.

Publications we place in across Indiana

A selection of the titles we place clients in. Where a title has its own page, it explains what it publishes and how a feature there works.

• Indianapolis Star
• The Times of Northwest Indiana
• South Bend Tribune
• Courier & Press
• The Star Press
• The Herald-Times
• Journal & Courier
• Notre Dame Insider
• Pal-item
• Times-Mail
• Reporter-Times

City pages: PR agency in Indianapolis.

Frequently asked questions

Do I need a PR agency based in Indianapolis?

No. What matters is knowing which Indiana publications reach your audience and how they write. We work with Indiana businesses remotely, across Indianapolis and the regional dailies.

How do I get featured in the Indianapolis Star?

Start with a story that matters to Indiana readers, such as local jobs, manufacturing, life sciences or a new product made in the state. We develop the angle, write it to the paper's standard and manage the placement once you approve it.

Which Indiana newspapers should my business appear in?

That depends on where your customers are. A Lafayette business may start with the Journal & Courier, while a company in the Calumet region may look first at The Times of Northwest Indiana.