PR Agency in New York

A PR agency in New York helps you get your business into the publications that New Yorkers, and the people who do business with New York, actually read. For most of our clients that means three things: finding the angle in what you already do, writing it so it fits the tone of a specific title, and placing it where it will be seen and searched for long after the day it runs.

We work with New York businesses remotely and handle the whole process. We develop the story with you, write it to the publication's standard, manage the placement, and you approve every word before it goes live. You end up with coverage you can share with clients, cite in pitches and point to when someone searches your name.

Who PR in New York suits

New York rewards businesses that can show credibility quickly. Clients and partners in the city tend to look you up before a first meeting, and what they find shapes the conversation. PR in New York tends to suit:

• Founders in Manhattan and Brooklyn raising money or hiring, who need a public record of what they have built
• Restaurants, bars and food brands competing in one of the busiest dining scenes anywhere
• Professional firms in finance, law, property and consulting that sell on trust
• Fashion, beauty and lifestyle brands that want to be seen in the city that sets the tone for the rest of the country

The New York media landscape

New York has more outlets per square mile than anywhere else, from tabloids with national reach to titles covering a single industry or borough. The NY Post and the NY Daily News are two of the most recognised mastheads in the city, read on the subway and shared far beyond it. For business stories, Business Journal New York and the New York Daily Record reach owners, executives and the people who advise them.

Beyond the big names, the city has titles built around particular audiences. New York Tech follows startups and the companies behind them, New York Street Food covers the vendors and kitchens that feed the five boroughs, and Voyage New York profiles local founders and creatives in their own words. Part of our job is matching your story to the right readers.

What stories travel in New York

New York is a city of finance, media, fashion, property, hospitality and an expanding tech sector, and the stories that land here usually connect to one of those worlds. A fintech launch, a new restaurant opening in a changing neighbourhood, a designer showing during fashion week or a property firm taking on a landmark building all have a natural New York angle.

What travels is specific: a founder with a clear point of view, a business solving a problem New Yorkers recognise, or a milestone that says something about where the city is heading. Vague announcements tend to disappear in a market this busy, so we spend time finding the detail that makes your story belong in New York media rather than anywhere else.

Local, state and national coverage together

A New York business often needs more than one kind of coverage. A city title builds local trust, while titles across New York State reach customers upstate and in the suburbs, and entertainment and culture outlets such as Page Six carry a story well beyond the city. We plan placements as a set, so a single story can appear in a local title and a wider one, giving you both a New York presence and something that reads well to an audience elsewhere.

How it works with DNA

• Story: we talk through your business and find the New York angle worth publishing.
• Writing: we draft the piece to the standard and style of the chosen title.
• Approval: you review and approve every word before anything goes live.
• Placement: we manage the placement and send you the live article when it runs.

Most placements take weeks rather than days, depending on the title and how quickly drafts are approved.

Publications we place in for New York

These are the New York titles we place clients in. Where a title has its own page, it explains what it publishes and how a feature there works.

• NY Post
• Business Journal New York
• NY Daily News
• New York Daily Record
• New York Street Food
• New York Tech
• Voyage New York
• New York Report
• New York Headlines

Across New York

• Page Six
• Decider
• Democrat & Chronicle
• Coindesk
• Maxim Full Feature
• PIX11
• The Buffalo News
• The Journal News
• Village Voice
• Press Connects
• The Poughkeepsie Journal
• The Source
• Utica Observer Dispatch
• Times Herald-Record
• The Citizen Auburn Pub

See every title we place in across the state on our PR agency in New York page.

Frequently asked questions

Do I need a local PR agency in New York?

No. What matters is knowing the New York titles and writing to their standard. We work with businesses in New York remotely, and the coverage reads exactly the same to your clients.

How do I get featured in New York newspapers?

Start with a story that is specific to the city and a title whose readers match your customers. We help you shape that story, write it for the publication and manage the placement, with your approval throughout.

What does a New York PR agency do?

A New York PR agency finds the angle in your business, writes it for the right local titles and handles the placement, so you get coverage that builds trust with clients, partners and investors in the city.