PR Agency in Orlando

Orlando is known around the world for its theme parks, but its business community runs far wider than tourism. A PR agency in Orlando helps you tell a story that Central Florida readers recognise as local and worth their time.

PR Agency in Orlando — publications and PR from DNA

A PR agency in Orlando helps your business be noticed in a region where visitors often get more attention than the people who live and work there. It finds the part of your story that matters to Central Florida readers, from the jobs you create to the services you offer families and the way your work connects to the region's strengths.

For Orlando businesses, Digital Networking Agency develops the story with you, writes it to the publication's standard, manages the placement and asks you to approve every word before it goes live. You end up with coverage that builds trust with customers, partners and future staff.

Who PR in Orlando suits

We work with businesses in Orlando across tourism and well beyond it.

  • Hospitality, attractions and event businesses serving visitors to Central Florida all year round.
  • Simulation, training and defence technology firms in a region known for that specialism.
  • Healthcare and life sciences organisations, including those around Lake Nona.
  • Technology start-ups drawing on talent from the University of Central Florida.
  • Local service and property businesses serving a region that is changing quickly.

The Orlando media landscape

The Orlando Sentinel is the city's daily newspaper and the main source of local news across Central Florida. It covers business, tourism, local government, schools and growth, and its readers include residents, business owners and the many people who work in the hospitality and attractions industry. That makes it a strong home for stories with a genuine Orlando connection.

Because Orlando is so closely associated with tourism, a good local story often needs to show another side of the city. A piece about a technology company, a healthcare service or a family business can stand out precisely because it is not about the parks.

What stories travel in Orlando

Orlando's economy draws on tourism and hospitality, conventions, simulation and training, healthcare, education and aerospace links with the nearby Space Coast. Stories that tie a business to these themes tend to travel furthest.

  • Behind the scenes of tourism, such as suppliers, creators and service businesses that keep the industry running.
  • Technology and simulation, explained in plain terms with a clear local benefit.
  • Health and medical innovation with a direct impact on Central Florida families.
  • Growth and community, including businesses responding to the region's rising population.

Local, state and national coverage together

Many Orlando businesses serve customers across Florida, so local coverage is often paired with wider state media. A story in the Orlando Sentinel can sit alongside coverage in Florida Today on the Space Coast, the Daytona Beach News-Journal on the Atlantic side, or Business Journal Tampa for business readers on the Gulf Coast. Statewide stories can also suit the Miami Herald or the Tallahassee Democrat. We plan the mix around where your customers and partners actually are.

How it works with DNA

We work with Orlando businesses remotely, so the process fits around your schedule. It has three steps.

  • Story development: we learn about your business and agree the angle that suits Orlando readers.
  • Writing: we write the piece to the standard and style of the target publication.
  • Placement: we manage the placement, and you approve every word before it goes live.

Most placements come together over weeks rather than days, depending on the title and the story.

Publications we place in for Orlando

These are the Orlando titles we place clients in. Where a title has its own page, it explains what it publishes and how a feature there works.

Across Florida

  • Business Journal Tampa
  • Miami Herald
  • Palm Beach Post
  • Sun Sentinel
  • Tallahassee Democrat
  • Sarasota Herald-Tribune
  • Florida Today
  • Daytona Beach News-Journal
  • Naples Daily News
  • Treasure Coast News
  • Florida Times-Union
  • The Gainesville Sun
  • The News-Press
  • Pensacola News Journal
  • Bradenton Herald

See every title we place in across the state on our PR agency in Florida page.

Frequently asked questions

Do I need a PR agency based in Orlando?

No. You need an agency that understands Orlando media and the readers behind it. We work with Orlando businesses remotely and shape every story around Central Florida titles and interests.

How do I get featured in the Orlando Sentinel?

Start with a story that has a clear Orlando or Central Florida connection and a reason to be told now. We develop that angle with you, write it to the paper's standard and manage the placement, with your approval on the final wording.

What does an Orlando PR agency do?

It helps local businesses explain their work in a way that suits Orlando media and places the story where the right readers will see it. With DNA, that means story development, writing, placement and your sign-off on every word.

Publications we place in across Orlando

Each has its own page explaining what it publishes and which routes in are realistic.

How do I get featured in Orlando?

No. You need an agency that understands Orlando media and the readers behind it. We work with Orlando businesses remotely and shape every story around Central Florida titles and interests.