PR Agency in Madison

We help Madison businesses get featured in the Wisconsin State Journal and established publications across Wisconsin. We develop the story, write it to each title's standard and manage the placement, and you approve every word.

PR Agency in Madison — publications and PR from DNA

A PR agency in Madison helps your business reach the readers who shape Wisconsin's capital: customers, university researchers, investors, state officials and the skilled people you want to hire. The aim is a clear, credible article about your company in a publication those readers already trust, written to inform rather than to sell.

Digital Networking Agency works with businesses in Madison remotely. We develop the story, write it to each publication's standard, manage the placement and send the draft to you first, so you approve every word before it goes live. It gives a Madison company respected Wisconsin coverage without the need to build a press team.

Who PR in Madison suits

Madison combines the roles of state capital and university city, with a growing health technology and biotech community around it. The businesses that gain most from coverage here include:

  • Health technology and software companies, part of a sector that has grown strongly in and around Madison.
  • Biotech and life sciences firms, many with links to research at the University of Wisconsin.
  • Insurance and financial services businesses in a city with a notable insurance presence.
  • Agricultural and food businesses drawing on Wisconsin's dairy and farming heritage.
  • Consultancies, advocacy groups and contractors that work with state government.

The Madison media landscape

The Wisconsin State Journal is Madison's established daily newspaper. Published in the capital, it covers state politics, the university, business and community life, and its readers include people in government, education and research as well as Madison residents. A well-written feature there gives a Madison business credibility that is easy to share.

Madison Graph offers another local outlet focused on the city, useful for stories about Madison businesses, people and neighbourhoods. The city also has a long tradition of independent local journalism, which helps explain why Madison readers expect substance from the stories they read. Elsewhere in the state, the Milwaukee Journal Sentinel, the La Crosse Tribune and the Wausau Daily Herald reach readers in other Wisconsin markets.

What stories travel in Madison

Madison readers respond to stories about ideas becoming businesses, growth around the isthmus and the link between research and jobs. Angles we develop regularly include:

  • University research turning into products, companies and employment.
  • Health technology and software firms growing in Dane County.
  • Food, dairy and agricultural innovation rooted in Wisconsin farming.
  • Sustainability, clean energy and conservation, which matter to many Madison readers.
  • Policy, education and public sector work connected to the state capital.

A good story also needs a reason to run now. We look for the timely element in your business, such as a launch, a funding round, a new partnership or an informed view on growth and housing in the city.

Local, state and national coverage together

Madison businesses often sell across Wisconsin and well beyond, so we plan coverage in layers. The Wisconsin State Journal and Madison Graph establish you at home. Placements in titles such as the Milwaukee Journal Sentinel, the Green Bay Press Gazette or the Post Crescent extend that reach across the state. National business coverage then adds weight with investors, partners and customers elsewhere in the country.

How it works with DNA

We begin with a conversation about your business and what you want coverage to achieve in Madison and beyond. We then recommend the Wisconsin publications that fit, develop the angle and write the article in the style each title expects. You review the draft and approve every word. Once approved, we manage the placement through to publication and share the live coverage with you. The process takes weeks rather than days.

Publications we place in for Madison

These are the Madison titles we place clients in. Where a title has its own page, it explains what it publishes and how a feature there works.

Across Wisconsin

  • Milwaukee Journal Sentinel
  • Green Bay Press Gazette
  • Post Crescent
  • Sheboygan Press
  • Herald Times Reporter
  • La Crosse Tribune
  • Kenosha News
  • Wausau Daily Herald
  • Stevens Point Journal
  • Oshkosh Northwestern
  • FDL Reporter
  • The Journal Times
  • Wisconsin Rapids Tribune
  • Chippewa Herald
  • Daily Reporter

See every title we place in across the state on our PR agency in Wisconsin page.

Frequently asked questions

Do I need a Madison PR agency to get local coverage?

No. What matters is understanding Madison and Wisconsin media and writing to each publication's standard. We work with Madison businesses remotely and manage the whole process for you.

How do I get featured in the Wisconsin State Journal?

Start with a timely story that matters to Madison readers, such as research, growth, hiring or a new product. We develop it, write it to the paper's standard and manage the placement, and you approve the final text.

What does a PR agency in Madison do?

It finds the newsworthy angle in your business, prepares articles for Madison and Wisconsin publications and handles each placement. With DNA, nothing goes live until you have approved every word.

Publications we place in across Madison

Each has its own page explaining what it publishes and which routes in are realistic.

How do I get featured in Madison?

No. What matters is understanding Madison and Wisconsin media and writing to each publication's standard. We work with Madison businesses remotely and manage the whole process for you.