PR Agency in Des Moines

A PR agency in Des Moines helps your business reach the people in Iowa who decide whether to buy from you, partner with you or join you. It finds the part of your story that matters to central Iowa readers, writes it to the standard a newsroom expects and manages the process until it is published.

We work with businesses in Des Moines remotely, including insurers, financial firms, agriculture and food companies, technology start-ups and local service businesses. We develop the story with you, write it to the publication's standard, manage the placement and give you a finished feature to share with clients and recruits. You approve every word before it goes live.

Who PR in Des Moines suits

Des Moines is a capital city with a close-knit business community, where reputation travels quickly. PR tends to suit:

• Insurance, financial services and insurtech firms in a city with a long insurance tradition
• Agriculture, food and crop science businesses with links to Iowa's farming economy
• Software and start-up founders building in the city's growing technology scene
• Professional firms and advisers whose clients follow state business and policy news
• Restaurants, retailers and event businesses in the downtown and East Village areas

The Des Moines media landscape

The Des Moines Register is the city's main daily and the newspaper most Iowans associate with state news. Its coverage of business, politics and community life reaches readers across the metro and well beyond it, and a feature there carries real weight with Iowa customers. The city also has a dedicated business title, the Business Record, which is followed closely by local executives.

Iowa has a strong set of regional papers too. A story can extend east through the Quad-City Times, west through the Sioux City Journal, or to university towns through the Iowa City Press-Citizen and The Ames Tribune. Each has its own readership, so we shape the angle for every title rather than sending one version everywhere.

What stories travel in Des Moines

Des Moines is known as an insurance and financial services centre, home to companies such as Principal Financial Group and Wellmark. It is also closely tied to agriculture, from the seed and crop science businesses in the surrounding area to the World Food Prize, which has its home in the city. The Iowa State Fair and the Iowa caucuses bring regular attention from well beyond the state. Stories that tend to land include:

• Insurance and finance firms with practical advice for families and business owners
• Agriculture, food and agritech companies with a clear Iowa connection
• Technology founders who chose Des Moines over larger cities
• Businesses investing in districts such as the East Village, Court Avenue and Valley Junction
• Firms responding to state policy and public sector demand

Des Moines readers respond to substance and local roots. A story that shows how your business contributes to the city usually goes further than one built on bold claims.

Local, state and national coverage together

The strongest results usually combine three levels. Des Moines coverage builds trust with nearby customers and partners. Iowa regional titles reach buyers in Davenport, Sioux City, Iowa City, Ames and Waterloo, where many Des Moines firms do a large share of their business. National coverage then gives you credibility with investors and customers outside the Midwest. We plan the three together so your story is told consistently and each piece supports the others.

How it works with DNA

We start with a conversation about your business, your customers and what you want coverage to do. We then shape the angle, draft the feature in the voice of the target title and confirm the details with you. You review the copy, ask for changes and approve the final version before anything is submitted. We manage the placement and send you the published feature.

Timings depend on the publication, but you should plan in weeks rather than days. We will be clear about which titles suit your story, and we never promise results outside our control.

Publications we place in for Des Moines

These are the Des Moines titles we place clients in. Where a title has its own page, it explains what it publishes and how a feature there works.

• The Des Moines Register

Across Iowa

• Quad-City Times
• Sioux City Journal
• Iowa City Press-Citizen
• Waterloo-Cedar Falls Courier
• The Ames Tribune
• Moline Dispatch & Rock Island Argus
• The Daily Nonpareil
• The Muscatine Journal
• Globe Gazette

See every title we place in across the state on our PR agency in Iowa page.

Frequently asked questions

Do I need a PR agency based in Des Moines?

No. You need an agency that understands Des Moines readers and the Iowa titles your customers follow. We work with Des Moines businesses remotely and keep you involved through calls, drafts and approvals.

How do I get featured in The Des Moines Register?

Start with a story that is relevant to central Iowa readers, such as a local expansion, a new service or a founder with a distinctive view of their industry. We help you find that angle, write it to the paper's standard and manage the placement.

What does a Des Moines PR agency do?

It helps you decide what to say, writes it in a form publications will accept and gets it in front of the readers who matter to you. For Des Moines firms that usually means city coverage first, with Iowa regional and national titles where they fit.