How to Get Featured in Healthcare Business Today
If you sell into healthcare — or you lead a practice, a health system function or a health-tech company — Healthcare Business Today is one of the more targeted places your story can live.
Here is what it is and how people get featured.
What Healthcare Business Today is
Healthcare Business Today is a digital trade publication covering the business side of healthcare: management, operations, finance, policy, technology, workforce and patient experience. Online only, permanently live, and indexed by search engines.
Coverage runs from AI adoption and compliance to staffing, revenue cycle and care delivery models, much of it expert commentary, interviews and case studies from people working inside the industry.
Why that audience matters
This is the part most people get backwards.
Everyone chases the biggest reach. But healthcare buyers are specific and hard to reach: CEOs and executive directors, CFOs, practice owners, physicians, HR and IT leaders, and the founders building tools for them. A piece read by a few thousand of those people is worth more than one read by a million consumers who will never sit in a procurement meeting.
Healthcare Business Today's value is precision. Your ideal reader is the person already reading it.
What a feature includes
A dedicated article about you and your work, with a headline and angle built around your positioning and expertise. Typically photos and links to your website, LinkedIn and socials.
It publishes permanently and stays indexed, becoming a reference point every time a hospital buyer, investor, partner or hiring committee researches you before a decision.
How to get featured
- Pitch directly. Free and legitimate. The publication accepts bylined submissions, and placement depends on fit, quality and editorial capacity.
- Use a professional feature service. A team writes it to the publication's standard and handles submission. Faster and more predictable, which is why most healthcare leaders choose it — their constraint is time.
What makes a strong piece
Healthcare readers are unusually good at spotting fluff. They work in a regulated, evidence-driven industry and read for something they can use on Monday.
The features that land here come from real operating experience — what you have actually seen work in a clinic, a payer contract, an implementation or a staffing model. They speak to patient outcomes and staff burden in concrete terms, and they show awareness of the rules you operate under, whether that is HIPAA, CMS requirements or state licensure.
They also stay inside their lane. Do not claim clinical results your evidence does not support. A feature is thought leadership, not a substitute for clinical evidence or regulatory clearance, and treating it as one costs you credibility with exactly the readers you want.
If a reader finishes your piece thinking "this person understands the problem I am dealing with," you have won. That is the entire brief.
What to expect from the process
Share your story, your experience and your point of view. Our team drafts the piece, you review with revisions until it is exactly right, and nothing publishes until you approve it. Then it goes live and you get the link to share.
Any provider who cannot show you the draft first is not one to use. In healthcare that matters more than usual — you are accountable for every claim with your name on it.
Getting started
Digital Networking Agency works across healthcare and business publications, including Healthcare Business Today. We write, edit and place. You keep full editorial control, and nothing goes live without your sign-off.
If your buyers work in healthcare, this is where your story belongs.
Frequently asked questions
Who reads Healthcare Business Today?
Healthcare executives and administrators, CFOs and HR leaders, physicians and practice owners, health IT specialists, and founders selling into the sector.
What makes a strong Healthcare Business Today feature?
Practical insight from real operating experience, written with awareness of regulation and patient impact — not credentials or marketing claims.
Can I approve the article before it publishes?
Yes. You review and revise until it is right, and nothing publishes without your approval.