How to Get Featured in Real Estate Today
Property is a trust business. People check who you are before they act, and what they find when they look decides more than most agents and developers expect.
Here is what Real Estate Today is, what it is not, and how people get featured.
What Real Estate Today is
Real Estate Today is a digital publication covering property, real estate markets, development and the people working in them. Online only, permanently live, and indexed by search engines.
It sits among the independent digital property titles rather than the established real estate trade press, which shapes both how accessible it is and what a placement is worth.
Its coverage is written for a general property reader rather than for institutional analysts, so profiles, market commentary and practical perspective sit at the centre of it.
How much weight it carries
Worth saying plainly.
A feature in a smaller digital title does not carry the authority of a national property title or a long-established trade publication. Institutional investors and industry bodies know the difference, and overstating it will cost you more than the coverage gains.
What it does give you is practical. Property buyers, sellers and partners research individuals constantly, and a dedicated article that explains your track record and your view of the market is a strong thing for them to find. It is permanent, it is searchable, and it works quietly every time someone checks you out before a call.
Treat it as the first entry on a public record rather than as the record itself.
What a feature includes
A solo, dedicated article about you and your work, with a headline and angle built around your positioning. Typically photos and links to your website, LinkedIn and socials.
It publishes permanently and stays indexed, so it keeps working every time someone researches you.
It is a profile rather than a market report. It is built around your positioning and your perspective, and it should read that way.
How to get featured
- Pitch directly. Free and legitimate, dependent on fit and editorial capacity.
- Contributed or sponsored placement. Smaller digital titles accept contributed and sponsored articles far more commonly than staff-written trades do. That is a paid route and it should be named as one.
- Use a professional feature service. A team writes it to the publication's standard and places it. Faster and more predictable, which is why most agents and developers choose it.
What makes a strong piece
Property readers want a view, not a listing.
The strongest features explain what you are seeing in your market, how you assess a deal, what buyers are getting wrong right now, or what a particular project taught you. Concrete observation reads as expertise. Claims about service quality read as advertising and are ignored.
Be careful with numbers and predictions. Only publish figures you can stand behind, and be clear when you are giving an opinion about where a market is heading rather than a fact about where it is.
Geography helps too. Property is local by nature, and a piece anchored to the markets you actually operate in reads as far more credible than one written in general terms about the sector as a whole.
What to expect from the process
Share your story, our team drafts the piece, you review with revisions until it is right, and nothing publishes until you approve it. Then it goes live and you get the link.
Digital Networking Agency works with Real Estate Today and a wide network of digital publications. Any provider who cannot show you the draft first is not one to use.
We will also tell you when a specialist property trade would serve you better than a general digital title.
Frequently asked questions
Is this the same as coverage in a major property trade?
No. It is a smaller digital title, more accessible and carrying less weight. It is useful as a permanent, searchable asset rather than as industry validation.
Who does Real Estate Today suit?
Agents, brokers, developers, property investors and proptech founders who want a credible article that stands up to a name search.
Can I approve the article before it publishes?
Yes. You review and revise until it is right, and nothing publishes without your approval.