How to Get Featured in Benzinga
If your audience thinks in markets, margins and multiples, Benzinga is one of the more relevant places your story can live.
Here is what it is and how people get featured.
What Benzinga is
Benzinga is a US financial news and media company covering markets, earnings, macro, crypto, cannabis, biotech and trading ideas. Online, permanently live, and indexed by search engines.
It publishes a mix of staff-written editorial, contributor articles and press-release content, with different sections and bylines for each. The site draws millions of monthly readers, and it also runs a professional news terminal, Benzinga Pro, used by traders.
Why a finance audience matters
This is the part most founders get backwards.
Everyone chases the biggest reach. But if you are raising a round, building in fintech, or selling to people who are already financially literate, a piece read by an investor audience does more work than one read by a general crowd who will never care.
Benzinga's value is context. Your story lands next to the market coverage your readers already follow, in a place they check on purpose.
A feature is coverage, not a recommendation. Nobody should read it as advice about a stock, and you should not present it that way.
What a feature includes
A dedicated article about you, your company or your work, with a headline and angle built around your positioning. Typically imagery and links to your site, LinkedIn and socials.
It publishes and stays indexed, becoming a reference point every time an investor, partner or journalist looks you up before a conversation.
How to get featured
- Pitch directly. Free and legitimate, dependent on news value, fit and editorial capacity.
- Use a professional feature service. A team writes it to the publication's standard and places it. Faster and more predictable, which is why most founders choose it — their constraint is time.
What makes a strong piece
Finance readers are sceptical by default. Vague claims get ignored, and rightly so.
The pieces that work here carry numbers you can stand behind, real market context, and an actual thesis — where the sector is heading, what the data shows, why your approach differs. Say what you measured and over what period.
Skip the superlatives. Skip anything that sounds like a price prediction or a nudge to buy. If a reader finishes thinking "that is a serious operator with a clear view of this market," the piece has done its job.
What to expect from the process
Share your story, your numbers and your perspective, our team drafts the piece, you review with revisions until it is exactly right, and nothing publishes until you approve it. Then it goes live and you get the link to share.
Any provider who cannot show you the draft first is not one to use.
Getting started
Digital Networking Agency works with Benzinga and a wide range of business and finance publications. We write, edit and place. You keep full editorial control, and nothing goes live without your sign-off.
If your buyers and backers live in the markets, this is where your story belongs.
Frequently asked questions
Who reads Benzinga?
Retail investors, active traders, finance professionals and people who follow markets closely, across equities, crypto and sector news.
What makes a strong Benzinga feature?
Specifics. Real figures, market context and a clear point of view, written plainly and without hype or anything resembling a price claim.
Can I approve the article before it publishes?
Yes. You review and revise until it is right, and nothing publishes without your approval.