How to Get Featured in Times Square Journal

A business story is easier to place well than a general one, because you can tell exactly where it belongs before anybody writes a word.

Here is what Times Square Journal publishes, who it suits and how a feature there happens.

What Times Square Journal publishes

Times Square Journal is a digital business title at timesquarejournal.com. It runs business, markets, law, technology, politics and leadership, and it reads companies and regulation as one subject rather than two.

Be clear-eyed about the scale. This is a focused digital publication, not a national masthead, and the pages here will not pretend otherwise. What it produces is a proper article: reported from your brief, written to an editorial standard, published under a byline and indexed permanently so it comes up when someone searches your name.

Who a feature here suits

It suits people whose credibility is read by other professionals — founders selling into businesses, executives, advisers, finance and professional services, anyone whose next conversation starts with the other side looking them up.

The commercial framing does most of that work. A piece filed under markets or law lands differently from a lifestyle profile, because the section itself says what kind of person you are taken to be.

It suits a particular moment as well as a particular reader. If you are raising, hiring senior people, entering a new market or appearing on a shortlist next to competitors with longer press records, the useful thing is a considered third-party account of what you do that somebody can read in two minutes. A website cannot do that job, because everybody knows who wrote it.

If you are deciding how this fits alongside larger names, tier 1 vs tier 2 publications sets out the trade-off plainly. The short version is that bigger titles carry more recognition and far less certainty.

How a piece gets published

We develop your story, write it to editorial standard and publish it on Times Square Journal, a title in our own publishing network. You approve every word, and because it is our title we can commit to it running, and running quickly.

That is the honest distinction. Where a piece is going to a publication nobody controls, the decision belongs to that newsroom — whether to run it at all, when, and in whose framing. No agency can promise that, and you should treat anyone who does with suspicion. Here, approval and publication are the same short step, so we can give you a date instead of an estimate.

The standard is the part that does not move. The piece is written to the title's own editorial standards and has to genuinely belong in the section it runs in, or it does not run.

What makes a strong piece

The sections tell you what to bring.

• Business and markets. Something you can see from inside a company and evidence: how pricing has shifted, what buyers started asking for, what changed about the way deals close.
• Law and politics. A rule explained in plain language, and what complying with it actually costs a business of your size.
• Technology. The problem before the product. If a reader cannot restate the problem, the piece has not worked.
• Leadership. A decision that was genuinely hard, with the cost of it named.

Concrete beats broad. One number you can stand behind is worth more than a paragraph of positioning, and what editors reject and why covers the rest of the failure modes.

The other thing that separates a good piece from a forgettable one is willingness to take a position. A business article that agrees with everything is not saying anything. If you think your sector is mispricing a risk, or that the standard advice is wrong for companies at your stage, say so and give the reason. Readers remember the argument, not the description of the company that carried it.

What to expect from the process

You brief us on the business and what you want understood. We come back with an angle and the section it belongs in. Our writers draft it, and you revise — facts, quotes, emphasis — until it says what you mean.

The brief is the part worth your time. Twenty minutes of specifics — numbers you are comfortable publishing, the decisions behind them, the two or three things you want a reader to come away knowing — produces a far better first draft than a company deck does, and cuts the number of revision rounds.

Nothing is published until you sign it off, and you get the live link when it runs. The Times Square Journal page has the short version if you want to send it to someone.

Frequently asked questions

How does this differ from coverage in a publication you do not control?

Control of the decision, and nothing else pretending to be more. Elsewhere, an editor at that title decides whether your story runs, when and how it is framed; the most any agency can do is develop it well and put it in front of the right person. Here we can commit to publication and to a date, because the title is ours. We are not claiming an outside newsroom picked the piece, and we are not claiming national-masthead reach. Different products, and you should know which one you are buying.

Is the article written for me or by me?

Written for you, by writers who publish under their own bylines, from your brief and your material. You approve every line before it runs, and you can change any of it.

How long does it take?

Most of the elapsed time is drafting and your revisions rather than waiting. Once you approve, we schedule it. Talk to us through contact if you have a date you are working toward.