How to Get Featured in Wall Street Times
The first thing to settle about Wall Street Times is the name, because it is the reason most people are reading this page and the reason a few of them get themselves into trouble.
Here is what it is and how people get featured.
What Wall Street Times is
Wall Street Times is a smaller digital business publication covering founders, finance-adjacent companies and market-facing business stories. Online only, permanently live and indexed by search engines.
A piece there is a real article with a real publication behind it. It publishes, stays up, and surfaces when someone searches your name before a meeting or a deal. That permanence is the asset, and it is the same asset a larger title provides at a different weight.
It is a smaller title, and that is the honest frame for everything below. A piece is far more achievable than at a national masthead, and the article has to do the persuading on its own rather than borrowing authority from the name above it.
The name, and why the distinction matters
Wall Street Times is an independent digital title. It is not The Wall Street Journal, and the two should never be blurred in a bio, a deck or an "as featured in" line.
This matters more than it sounds. The people most likely to notice the difference are exactly the people the credibility is meant to work on: investors, acquirers, journalists and anyone doing diligence on you. A feature described accurately is a small, durable asset. The same feature described loosely is a reason to doubt everything else on the page.
So confirm the exact domain in writing on any placement, and use the publication's own full name whenever you cite it.
The safe habit is simple. Write the publication's full name, link to the actual article, and let a reader click through. Coverage that can be checked in one click is worth far more than coverage that depends on nobody looking.
Where it sits against the bigger names
It is more accessible than a national masthead and carries less weight than one. Both halves are true, and neither is a reason to dismiss it.
A press record is built in layers, and the first layer is usually a set of credible titles that will run a well-written piece. That layer does real work. It gives a reader something to find, and it gives a larger publication evidence that you have said something in public before. Tier 1 versus tier 2 publications sets out the trade in full.
The routes in, and what to call them
- Pitch it yourself. Free and legitimate, decided by fit and editorial capacity.
- A contributed piece. Published under your own byline, common at titles of this size, and honest when it is described as a column. The format is explained in what a contributor article is.
- Sponsored placement. Paid, labelled, and a marketing product rather than reporting.
- A managed feature. The angle developed with you, the piece written to the publication's standard, the placement handled, and your approval on the draft.
We tell you in writing which route applies, because that is what lets you describe the result accurately afterwards.
What makes a strong piece
The name sets an expectation, so the writing should meet it. A piece here reads best when it carries figures and a view rather than adjectives.
Useful shapes: what your own numbers show about how a customer segment is behaving, how a change in costs or rates affects the economics of your model, why your sector is funded and priced the way it is. Name the period and the basis so a reader can weigh what you are claiming.
Leave out superlatives, anything resembling a price forecast, and anything that reads as a nudge to buy. A feature is coverage rather than a recommendation about any security, and it should never be presented as one.
A practical test: could a competitor publish the same paragraph about their own business without changing a word. If they could, it is positioning rather than substance, and a finance-leaning readership is the one that reliably notices.
What to expect from the process
Share your story and your numbers, our team drafts the piece, you review with revisions until it is right, and nothing publishes until you approve it. Then it goes live and you have the link.
Any provider who will not show you a draft before publication is not one to use, at this title or any other. If you want a view on whether this is the right place to start, tell us what you are building and we will give you a straight answer.
What we need from you is the story and the figures you are willing to publish. The angle, the writing and the placement are ours, and nothing reaches an editor that you have not read first.
Frequently asked questions
Is Wall Street Times connected to The Wall Street Journal?
No. It is an independent digital business title. The names are similar, so confirm the exact domain and describe the result by its own full name.
How much weight does a feature there carry?
Less than a national masthead and considerably more than nothing. It is a real, permanent, searchable article, which is genuinely useful early in a press record.
Can I approve the article before it publishes?
Yes. You review and revise until it is right, and nothing publishes without your approval.