How to Get Featured in Business Insider
Business Insider is one of the most-read business publications in the world, and one of the least willing to publish a story about you just because you asked.
Here is how it actually works.
What "featured in Business Insider" means
Almost everything on Business Insider is written by its own reporters. There is no contributor network you can join to publish yourself, which makes it different from titles like Forbes or Entrepreneur.
That leaves two honest routes: a reporter decides to cover or quote you, or you appear in clearly labelled sponsored content. Anyone offering you a guaranteed Business Insider editorial feature is describing something they do not control.
Why it carries weight
Because it is genuinely hard. A Business Insider mention signals that a working journalist judged your story worth telling, and readers sense that difference even if they could not explain it.
Its audience also skews toward business decision-makers, investors and operators — people who are in a position to act on what they read.
What its reporters actually publish
Business Insider runs on specifics: internal numbers, real documents, first-person accounts, and trends evidenced with data rather than opinion.
What gets ignored is the company announcement. What gets covered is the founder willing to share what a decision actually cost, the data nobody else has, or the account of how something really worked from the inside.
How to improve your odds
- Be a source, not a subject. Reporters need expert comment on stories they are already writing. Being genuinely useful and fast is how relationships start.
- Bring evidence. A number, a document, a dataset. Something checkable.
- Build a record first. Coverage follows coverage. Reporters at this tier are far more responsive to people who already have a public track record.
What we do
We build the press record and the story that makes coverage at this level plausible — placing you consistently in publications where we have real reach, then pitching upward from a position of strength.
We will tell you honestly whether Business Insider is a realistic near-term target for your business, or a goal to build toward.
Frequently asked questions
Can you pay to be in Business Insider?
You can pay for clearly labelled sponsored content. You cannot pay for editorial coverage — that is a newsroom decision.
Can an agency guarantee a placement here?
No. Any guarantee of editorial coverage at a staff-written publication should be treated as a warning sign.
Is it realistic for a small company?
It can be, if you have something genuinely newsworthy — unusual data, a first, or expertise on a story they are already chasing. Size matters less than substance.