How to Get Featured in Australian Times

Australians abroad are a specific and unusually engaged audience, and there are only a handful of titles written directly for them.

Here is what Australian Times is and how people get featured.

What Australian Times is

Australian Times is a digital publication written for Australians living overseas and for readers with an interest in Australia — news, business, lifestyle, travel, sport and the practical business of living between two countries.

It is online only, permanently live and indexed by search engines. It is a smaller title than the national mastheads, and it is worth being clear about that rather than pretending otherwise.

Why an expat audience is different

Audience shape matters more than audience size.

Readers here are Australians outside Australia, or people connected to the country from elsewhere. They are typically mobile, well travelled and buying services across borders — relocation, finance, property, education, professional advice, travel.

If your business sits on that seam, this is a more relevant readership than a much larger general title would be. If it does not, the reach is not the point and you should look elsewhere.

It is also a useful first placement. Coverage tends to follow coverage, and a permanent, well-written feature gives larger outlets something to verify you against later.

What a feature includes

A solo, dedicated article about you and your work, with a headline and angle built around your positioning. Typically photos and links to your website, LinkedIn and socials.

It publishes permanently and stays indexed, so it keeps working every time someone searches your name — which for most founders is the durable part of the value, well after the initial traffic has gone.

Two formats are common. A solo feature built entirely around you, or an appearance in a themed roundup alongside other founders, which is often how people are first discovered by an editor. Both are legitimate, and the right one depends on how developed your story already is.

How to get featured

• Pitch directly. Free and legitimate, dependent on fit and editorial capacity.
• Use a professional feature service. A team writes it to the publication's standard and places it. Faster and more predictable, which is why most founders choose it.

Both are real. What matters is that you know which one you are buying, and that nobody describes a placed feature as though a journalist independently chose to write about you.

What makes a strong piece

Lead with the connection between you and the audience. Why an Australian abroad, or someone dealing with Australia from a distance, should care about what you built.

Specifics travel well here: what you learned moving markets, what is different about operating between two countries, the mistake that cost you, the thing your industry gets wrong. A credential list does not.

Write so a reader outside your industry understands the point in the first paragraph. This is a general readership, not a trade one.

Where there is a genuine Australian connection — a market you serve, a partnership, a launch, a move you made yourself — lead with it rather than burying it halfway down. That connection is the reason the piece belongs here at all, and it is what an editor is looking for first.

What to expect, and how to start

Share your story, our team drafts the piece, you review with revisions until it is right, and nothing publishes until you approve it. Then it goes live and you get the link.

Digital Networking Agency works with Australian Times alongside a wide network of digital publications. We write, edit and place, and you keep full editorial control. We will also tell you honestly when a different title fits your audience better — and any provider who cannot show you the draft first is not one to use.

Frequently asked questions

Do I need to be Australian?

No, but a genuine connection helps — Australian customers, an Australian market, a move in either direction, or a service that expats actually use.

How does this compare to a national masthead?

It is a smaller, digital-first title, and it is far more reachable. A national daily carries more weight but is earned editorial only and considerably harder to win.

Can I approve the article before it publishes?

Yes. You review and revise until it is right, and nothing publishes without your approval.