Patrick Kelly
Founder in the fresh produce industry
A storytelling-led feature that gives Patrick Kelly and the fresh produce industry a distinct, credible voice.
Read the live article on CEO Weekly
The client
Patrick Kelly is a founder in the fresh produce and food industry who leans on storytelling to give an often overlooked sector a stronger public voice. His work is about connecting people to where their food comes from.
The goal
In an industry that rarely gets founder-level coverage, a feature in a business outlet does double duty — it builds Kelly's personal credibility and lends his mission a platform. He needed press that captured the narrative behind the produce, framed for a business readership that would take it seriously.
What we did
We shaped the story around his storytelling approach and the idea of giving fresh produce a global voice, then wrote it to editorial standard. We placed the feature with CEO Weekly and had Kelly review and approve every word before publication.
The result
The story ran in CEO Weekly as "Patrick Kelly: Giving Fresh Produce a Global Voice Through Storytelling." It stays permanently live and searchable, acting as an "as seen in" credibility asset that carries both his name and his mission whenever someone looks him up.
